2011 Global Employer Branding Study Results

EBI EMPLOYER BRAND 86% INTERNATIONAL 2011 of employees are attracted to companies by career development opportunities Employer Branding Global Research Study of companies believe a clearly defined strategy is the key to achieving employer branding objectives 84% Social Media meets employer branding increase by companies using social media to communicate their employer brand since of employees say obtaining an adequate budget is their #1 challenge in managing an employer brand 71% 2009 348% of companies use their career website increase by companies using social media to 59% to communicate their employer brand communicate their employer brand since 2009 of companies believe work 82% environment is the most important attribute in attracting talent 55% of employees believe it's important other people want to work for their employer of companies believe CEO 87% Engagement is the key to achieving employer branding objectives of companies plan to 30% increase their investment in employer branding 41% of companies have developed an employer brand strategy # 1 Activity for communicating employer brand is the internal newsletters of employees believe it is important 50% that other people want to work for their employer of companies use retention rate as the #1 metric to measure ROI, ranking in a 'Best places to work,' or similar survey is ranked #11 38% of companies are using leadership C* 53% development programs to enhance their employer brand of companies have developed an employer brand strategy of companies are using 35%) coaching/mentoring to enhance their employer brand 52% challenge in managing the #1 employer brand is senior management engagement # 1 main benefit of employer branding is decrease in staff turnover 33%) of companies plan to increase their investment in employer branding of Executives are responsible for 24% the employer brand strategy of companies reported increased employee 28%) engagement and ease in attracting candidates as the main benefits of employer branding 13% Decrease in HR departments increase in Executive teams responsible for the 12%) solely responsible for the employer brand strategy employer brand strategy of companies believe defining the employer value 9%) proposition (EVP) is most the effective initiative, whereas talent pool development is ranked #16 at 2% * Respondent profile Asia, Australia, Europe/UK, New Zealand, Poland, Russia, South Africa, South America, Turkey, UAE, Ukraine, USA/Canada 1789 respondents; 68% female, 32% male O Employer Brand Top 3: 23% Manager, 18% Senior manager, 11% Officer Top 3: 62% <1000 employees, 22% 5000+ employees , 17% 1001-5000 employees Top 3: 25% have <1 years tenure, 20% have 1-2 years, 19% have 3-5 years International 60% GLOBAL