2011 eNonprofit Benchmarks Study

M R NTEN 2011 sTaATEGIE SVIC Nenprefit echnetogy Network eNonprofit Benchmarks Study CHANGE IN DOLLARS RAISED ONLINE FOR CHANGE IN DOLLARS RAISED ONLINE INTERNATIONAL GROUPS FROM 2009 TO 2010 2010 FROM 2009 TO 2010 FOR THE GROUPS IN OUR STUDY 2009 14% DONATE 2010 2009 163% DONA EMAIL MESSAGING BENCHMARKS OPEN RATES OPEN RATES 13% 12% ADVOCACY FUNDRAISING RESPONSE RATES RESPONSE RATES 3.3% 0.08% CLICK-THROUGH RATES 3.7% 0,6% CUCK-THROUGH RATES MOST POPULAR ON FACEBOOKI ON TWITTERI 17 NUMBER OF DAILY LIKES/COMMENTS ON NUMBER OF PEOPLE WHO "LIKE" A NONPROFIT FANPAGE, COMPARED TO NUMBER OF TWITTER FOLLOWERS, COMPARED TO 83,246 17,247 4,832 ON AVERAGE AVERAGE FOR EVERY 15,063 ON AVERAGE 10,000 FACEBOOK USERS WILDLIFE / ANIMAL WELFARE SECTOR INTERNATIONAL SECTOR AVERAGE GIFT MONTHLY GIVING (AS A % OF ALL ONLINE GIVING) EMAIL LIST SIZE: 1100.000 ONE-TIME $60 9% 5% 2% AVERAGE ONE-TIME GIFT $79 FOR SMALL GROUPS 100000- . $20 MONTHLY OVER S000 AVERAGE NUMBER OF USERS/SUBSCRIBERS THE AVERAGE NONPROFIT AVERAGE TEXT MESSAGING LIST SIZE LOSES FOR EVERY 1,000 18% SUBSCRIBERS 15,742 OR ON AVERAGE 1.9%, OF EMAIL LIST SIZE NONPROFITS HAVE 110 f USERS OF EMAIL USERS ANNUALLY DUE TO AND 19 FOLLOWERS BOUNCING AND CHURN FOR THE FULL REPORT, VISIT WwW.E-BENCHMARKSSTUDY.COM M R NTEN 2011 sTaATEGIE SVIC Nenprefit echnetogy Network eNonprofit Benchmarks Study CHANGE IN DOLLARS RAISED ONLINE FOR CHANGE IN DOLLARS RAISED ONLINE INTERNATIONAL GROUPS FROM 2009 TO 2010 2010 FROM 2009 TO 2010 FOR THE GROUPS IN OUR STUDY 2009 14% DONATE 2010 2009 163% DONA EMAIL MESSAGING BENCHMARKS OPEN RATES OPEN RATES 13% 12% ADVOCACY FUNDRAISING RESPONSE RATES RESPONSE RATES 3.3% 0.08% CLICK-THROUGH RATES 3.7% 0,6% CUCK-THROUGH RATES MOST POPULAR ON FACEBOOKI ON TWITTERI 17 NUMBER OF DAILY LIKES/COMMENTS ON NUMBER OF PEOPLE WHO "LIKE" A NONPROFIT FANPAGE, COMPARED TO NUMBER OF TWITTER FOLLOWERS, COMPARED TO 83,246 17,247 4,832 ON AVERAGE AVERAGE FOR EVERY 15,063 ON AVERAGE 10,000 FACEBOOK USERS WILDLIFE / ANIMAL WELFARE SECTOR INTERNATIONAL SECTOR AVERAGE GIFT MONTHLY GIVING (AS A % OF ALL ONLINE GIVING) EMAIL LIST SIZE: 1100.000 ONE-TIME $60 9% 5% 2% AVERAGE ONE-TIME GIFT $79 FOR SMALL GROUPS 100000- . $20 MONTHLY OVER S000 AVERAGE NUMBER OF USERS/SUBSCRIBERS THE AVERAGE NONPROFIT AVERAGE TEXT MESSAGING LIST SIZE LOSES FOR EVERY 1,000 18% SUBSCRIBERS 15,742 OR ON AVERAGE 1.9%, OF EMAIL LIST SIZE NONPROFITS HAVE 110 f USERS OF EMAIL USERS ANNUALLY DUE TO AND 19 FOLLOWERS BOUNCING AND CHURN FOR THE FULL REPORT, VISIT WwW.E-BENCHMARKSSTUDY.COM M R NTEN 2011 sTaATEGIE SVIC Nenprefit echnetogy Network eNonprofit Benchmarks Study CHANGE IN DOLLARS RAISED ONLINE FOR CHANGE IN DOLLARS RAISED ONLINE INTERNATIONAL GROUPS FROM 2009 TO 2010 2010 FROM 2009 TO 2010 FOR THE GROUPS IN OUR STUDY 2009 14% DONATE 2010 2009 163% DONA EMAIL MESSAGING BENCHMARKS OPEN RATES OPEN RATES 13% 12% ADVOCACY FUNDRAISING RESPONSE RATES RESPONSE RATES 3.3% 0.08% CLICK-THROUGH RATES 3.7% 0,6% CUCK-THROUGH RATES MOST POPULAR ON FACEBOOKI ON TWITTERI 17 NUMBER OF DAILY LIKES/COMMENTS ON NUMBER OF PEOPLE WHO "LIKE" A NONPROFIT FANPAGE, COMPARED TO NUMBER OF TWITTER FOLLOWERS, COMPARED TO 83,246 17,247 4,832 ON AVERAGE AVERAGE FOR EVERY 15,063 ON AVERAGE 10,000 FACEBOOK USERS WILDLIFE / ANIMAL WELFARE SECTOR INTERNATIONAL SECTOR AVERAGE GIFT MONTHLY GIVING (AS A % OF ALL ONLINE GIVING) EMAIL LIST SIZE: 1100.000 ONE-TIME $60 9% 5% 2% AVERAGE ONE-TIME GIFT $79 FOR SMALL GROUPS 100000- . $20 MONTHLY OVER S000 AVERAGE NUMBER OF USERS/SUBSCRIBERS THE AVERAGE NONPROFIT AVERAGE TEXT MESSAGING LIST SIZE LOSES FOR EVERY 1,000 18% SUBSCRIBERS 15,742 OR ON AVERAGE 1.9%, OF EMAIL LIST SIZE NONPROFITS HAVE 110 f USERS OF EMAIL USERS ANNUALLY DUE TO AND 19 FOLLOWERS BOUNCING AND CHURN FOR THE FULL REPORT, VISIT WwW.E-BENCHMARKSSTUDY.COM M R NTEN 2011 sTaATEGIE SVIC Nenprefit echnetogy Network eNonprofit Benchmarks Study CHANGE IN DOLLARS RAISED ONLINE FOR CHANGE IN DOLLARS RAISED ONLINE INTERNATIONAL GROUPS FROM 2009 TO 2010 2010 FROM 2009 TO 2010 FOR THE GROUPS IN OUR STUDY 2009 14% DONATE 2010 2009 163% DONA EMAIL MESSAGING BENCHMARKS OPEN RATES OPEN RATES 13% 12% ADVOCACY FUNDRAISING RESPONSE RATES RESPONSE RATES 3.3% 0.08% CLICK-THROUGH RATES 3.7% 0,6% CUCK-THROUGH RATES MOST POPULAR ON FACEBOOKI ON TWITTERI 17 NUMBER OF DAILY LIKES/COMMENTS ON NUMBER OF PEOPLE WHO "LIKE" A NONPROFIT FANPAGE, COMPARED TO NUMBER OF TWITTER FOLLOWERS, COMPARED TO 83,246 17,247 4,832 ON AVERAGE AVERAGE FOR EVERY 15,063 ON AVERAGE 10,000 FACEBOOK USERS WILDLIFE / ANIMAL WELFARE SECTOR INTERNATIONAL SECTOR AVERAGE GIFT MONTHLY GIVING (AS A % OF ALL ONLINE GIVING) EMAIL LIST SIZE: 1100.000 ONE-TIME $60 9% 5% 2% AVERAGE ONE-TIME GIFT $79 FOR SMALL GROUPS 100000- . $20 MONTHLY OVER S000 AVERAGE NUMBER OF USERS/SUBSCRIBERS THE AVERAGE NONPROFIT AVERAGE TEXT MESSAGING LIST SIZE LOSES FOR EVERY 1,000 18% SUBSCRIBERS 15,742 OR ON AVERAGE 1.9%, OF EMAIL LIST SIZE NONPROFITS HAVE 110 f USERS OF EMAIL USERS ANNUALLY DUE TO AND 19 FOLLOWERS BOUNCING AND CHURN FOR THE FULL REPORT, VISIT WwW.E-BENCHMARKSSTUDY.COM