2011 Car Buying Trends

* The 2011 Honda Civic (average 11.7% off MSRP) was the most in-demand car on CarWool this year (2011) CAR BUYERS carWoo! If you're buying a car in 2012 and beyond, learn from your predecessors to see how much you can expect to pay. All data represents transactions from online car buyers within the CarWoo! Marketplace (trucks have been excluded from this dataset). Savings by Make-The Top Twelve 17.7 15.7 14.2 104 Jeep Nissan Chrysler 13.9 13.4 13.2 MILLION- cars sold in US in 2011, excluding trucks Suzuki Ford Buick 12.4 12.2 12.1 Percent Saved by Make Mazda Infiniti Kia Discounts fluctuated throughout 11.9 11.9 11.7 the year, depending on availability, buyer demand and rebates. Here are the twelve makes that gave buyers the biggest savings off MSRP in 2011. Dodge Chevrolet Mitsubishi III Savings by Region This information is based on buyer savings across all makes, not simply the top twelve. Overall, folks on the coasts fare better in the savings department than their mid-country counterparts. West Region Midwest Northeast 10.5 10.0 9.9 9.3 10.3 9.6 South Ailantic Mountain Region West South Central *West Region indludes Hawaii and Alaska as well Spending & Savings by Gender I$31,911 A$28,306 10.3 10.2 Average Final Purchase Price Average Savings Percentage Based on CarWoo! MarketPlace data, women do a better job of configuring less expensive cars. However, men are slightly better at negotiating for that perfect deal. Spending & Savings by Age $33,630 $30,742 $30,551 $29,533 10.8 10.4 10.2 10.0 25-34 35-44 45-54 55+ 25-34 35-44 45-54 55+ Age Groups Age Groups Middle-aged buyers spend the most on their new cars. Older Average Final Purchase Price Average Savings Percentage buyers also save a bit more percentage wise; veteran discounts may account for some of this difference. Check out more CarWoo! Marketplace data at www.carwoo.com/infographics carWoo! www.carwoo.com