The 2011 Black Friday/Cyber Monday Savings Guide

ShopAtHome.com presents THE 2011 BLACK FRIDAY/CYBER MONDAY SAVINGS GUIDE Planning to Shop on . Historically, Black Friday and Cyber Monday signify the start of the holiday shopping season. Black Friday 80% Black Friday is a term that originated in 1966 and described the increased pedestrian and vehicle traffic that took place on the day following Thanksgiving. In 1975, the term Black Friday evolved into a balance sheet reference indicating the period where retailers turned a profit, or went from being "in the red," to being more desirably, "in the black," which typically happens on the Friday after Thanksgiving. Cyber Monday 72% The term Cyber Monday made its introduction into U.S. pop culture in 2005 as a result of retailers looking at their sales and realizing that their online sales spiked on the Monday following Thanksgiving. Since then, Cyber Monday has been the most popular online shop- ping day of the year. Black Friday Cyber Shoppers According to a recent ShopAtHome.com survey, 2011 will be no different -- 80% of shoppers plan to shop on Black Friday and 72% plan to shop on Cyber Monday. 58% 58% of consumers plan to shop online on Black Friday. ShopAtHome.com Predictions 1. Don't wait until Black Friday to get started! We expect online retailers will leak their Black Friday and Cyber Monday deals earlier than ever this year. So, while the rest of the world is waiting for late November to get started, savvy shoppers will be online, placing their orders for the best deals to be had. 2. Expect to see a lot of "exclusive" deals released through social networks. Retailers want to thank their fans and followers for their loyalty so we expect those "thank you's" to come in the form of exclusive access to holiday deals shared via Facebook, Twitter and Google+. 3. Cash back shopping will be more popular than ever. Coupon and Cash Back sites like ShopAtHome.com will experience significantly more traffic this season as consumers seek to save money in every way possible. ShopAtHome.com has set up a Black Friday Deals page and a Cyber Monday Deals page on its site to share all of the coupons and cash back deals available at popular retailers on these busy shopping days. Holiday Shopping Budgets $300 - $1000 36% $300 - $500 According to a recent ShopAtHome.com survey, 88% of families have set their holiday shopping budgets. Just 12% of us "wing it" when it comes to knowing how much we'll spend on gifts. 26% $1000+ 10% No Set Budget Less than $300 16% 12% Coupon Savings 23% $200 over 48% $100 2011 at least 23% of shoppers expect to save more than $200 this holiday thanks to coupons and cash back. 48% of shoppers say they expect to save at least $100 on their holiday shopping this year by using coupons and earning cash 11% $300 over 11% of shoppers say they expect to save more than $300 this holiday thanks to coupons and cash back. back online. SAVINGS Free Shipping 59% Free shipping offers are almost expected these days. 59% of shoppers say they will only shop online where they can get free shipping. 59% ShopAtHome.com's tips to save big on holiday shopping "Like" or be a Which Midnight? "Follower." Major retailers are promoting unbeatable deals via Facebook, Twitter, and email Start Early After the turkey, get Remember that mid- night is different online to check out the depending on your time zone. Historically, the best deals always go first, especially those that start at Double up Take advantage of in-store pickup. Not only do many stores offer free site- deals. Our data sources indicate that most on savings! Combine coupon codes with earning cash back on your purchase to save the most amount major retailers will be starting sales earlier newsletters. Don't miss out on these than ever this year. We midnight. Midnight in New York is only 9:00 pm in Los Angeles. Look for a countdown to-store shipping, but the store can"store" savings alerts. expect to see more Black Friday sales start on Thanksgiving Day than ever before, and some major retailers will even leak their of money. You can join ShopAtHome.com for free to save. We'll mail your gifts for you so you don't have to hide them in the back of timer on the website so you can be ready the moment the sale starts! you a check for your cash back earnings! your closet. deals weeks before! Stick to a budget A good way to stick to a budget while shopping online is to actually use gift cards rather than just buy them for others. You can easily find gift cards for hundreds of different places right at your local grocery store, or you even buy gift cards online and have them shipped to you or delivered via email (and earn cash back when you do!). When you no longer have money on your gift cards, it means your holiday shopping is over. Compare product prices across retailers. If you already know what product you want to give, use a product comparison engine that helps you find the best net price for that prod- uct, inclusive of coupons, cash back, and shipping. ShopAtHome.com recently released a first of its kind new product comparison function that incorporates coupons, cash back and shipping from thousands of leading internet stores. Visit ShopAtHome.com and search for the top products on your Black Friday shopping list. About ShopAtHome.com IS QUICK FACTS GROWTH • Over 1,000 Grocery Coupons • Over 100,000 coupons, deals and free samples available at ShopAtHome.com has experienced unbelievable growth year-over-year over 50,000 stores. • Over 2 Million Facebook, Twitter and Google followers • Over 12 Million Unique Visitors a Month • $50 Million+ in Cash Back earned by ShopAtHome members. since it was launched in 1986. Over the past year, it's monthly visits have grown from 19 million to over 37 million with no signs of slowing down. Website Company founded LAUNCHED: Joined Twitter launched Extra Cash Back and Facebook Events WILD Daily Deals 1980 2020 LAUNCHED: The first LAUNCHED: catalog printed Grocery Coupons Cash Back Community Coupons offered portal Restaurant Coupons Free Shipping Coupons About the data in this Guide Unless otherwise noted, the statistics in this report are based on ShopAtHome.com's online survey among 1,041 U.S. shoppers conducted in October 2011. About ShopatHome.com Founded by husband-and-wife team Marc and Claudia Braunstein, ShopAtHome.com is the largest provider of online coupons and cash back rewards. The site offers online and printable grocery, restaurant and retail coupons, cash back on online purchases, free samples and contests. ShopAtHome.com started as a "Catalog of Catalogs" in 1986 with the goal to save consumers money and time, and, through feedback from users, has become the coupon powerhouse it is today offering more than 100,000 online and local coupons at more than 50,000 merchants, including brand-name retailers. Today, ShopAtHome.com has more than 37,000,000 members in the U.S. For more information visit www.ShopAtHome.com. 1986 1987 1995 %24 2001 2005 2007 6007 2010