20 Most Trusted Brands in India

COLGATE Colgate works closely with thousands of small shop owners and local wholesalers to ensure greater availability of its products everywhere. RANK LUX Lux was launched in 1924, while it started as a soap, the range now includes shower LUX RANK gels, bath creams, hair care products such as shampoos, conditioners and treatments. AIRTEL Airtel is the No. 1 mobile services brand. Sanjay Kapoor, CEO of Airtel says the company aictel RANK has created 50,000 Airtel service centres in the rural areas. LIFEBUOY Lifebuoy Lifebuoy has evolved from a simple 'germ kill' proposition to 'being free from fear' of disease and to help build a healthy nation. RANK NOKIA NOKIA After three consecutive years at the numero uno position, Nokia has slipped down the rankings. Will the handset brand be able to arrest the slide it's witnessing in the marketplace as well? Connecting People RANK DETTOL In India, Dettol was first launched in 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India's Most Trusted Brands. Dettol RANK BRITANNIA BRITANNIA Britannia was established in 1892 in Kolkata. The company's offerings are spread across healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. RANK 2dagmie VODAFONE This year's survey captures the rise of mobile telephony. Vodafone has been one of the key players in this segment. RANK MAGGI Maggi A Maggi 2-minute noodle is one of the most loved food brands in India. Over the years Nestle has launched many flavours of this brand. RANK CLOSEUP Closeup was India's first gel toothpaste launched in 1980. HUL has marketed Closeup as being synonymous with 'Freshness'. Gloseup RANK COCA-COLA Coca-Cola has moved up from 23rd position (overall rank in MTB 2010) to 11th position Cu Cola this year. In the beverage (cold) category, it has emerged as the winner followed by 11 RANK Thums Up. FAIR & LOVELY Developed in 1975, Fair & Lovely is marketed as a fairness cream. HUL claims that Fair Jovelu & Lovely is its largest skin-brand. Fair 12 RANK TATA SALT LITE TATA SALT 13 Tata Salt was launched in 1983 as was marketed as the first national brand of packaged salt in India. Over the years it has been among the top brands in the Most Trusted Brand Survey. RANK CLINIC PLUS HUL markets shampoo brand Clinic Plus for both mom and daughters and claims to be pUs Clinic 14 RANW the largest selling shampoo brand in India. SUNSILK Hair care brand Sunsilk was launched in 1964 and Unilever claims the sales of this SUNSILK 15 RANK GANG CF GIRLS brand more than $1 billion a year. THUMS UP BE's Most Trust Brands 2011 has revealed some interesting findings: for instance in Vizag, Thums Up is the most trusted brand overall but it is not doing as well in 16 Thy RANK Trivandrum. VICKS 17 VICKS Procter & Gamble owned Vicks provides effective relief for cough, nasal congestion, sore throat, runny nose, fever, and related symptoms in children and adults. RANK POND'S POND'S Pond's was invented in 1846 and is produced by the Ponds Institute which is owned by Unilever. The company claims that Pond's helps in simplifying skin care. 18 RANK white beauty MIRINDA 19 Mirinda rose from 56 last year to 19 in the overall rankings. Pepsi fell to 21 from last year's rank of 15. 7 Up (overall - 25, last year - 52). mirna RANK BOURNVITA Bournvita is owned by UK-based Kraft and was launched in 1948. It is one of the oldest brands in the malted beverages segment. Bourn Vita 20 RANK