The 20-Minutes or Less SEO Audit Checklist

This infographic serves as a quick reference for the various components (on-page and off-page) that are critical to having a properly optimized website/web page. There is an article that this infographic accompanies by the same name. You can easily read it for more details.




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20-Minutes or Less SEO Audit Checklist 1 Web Browser . You can expose crawling issues by disabling JavaScript and cookies in your browser settings. . Make sure that the website is not cloaking content. 2 Homepage . First impressions are lasting impressions. so check your website meticulously for problems. . Note any thoughts/emotions that run through you as examine the website. Find out why you feet negative or positive about different areas. Address problems. . Test for visitor-experience issues by turning JavaScript off/on on browser. . Make sure website does not have the following canonical issues: 1. WWW and non-WWW versions of your website 2. A homepage URL that redirects to another domain 3. Title tags that are poorly written and/or duplicated elsewhere 3 Global Navigation . This is the set of links found in the navigation header and footer bars. . Inspect your global navigation for missing or broken links with JavaScript turned off in your browser. Categories & Subcategories . Every category/subcategory page should have a definable purpose. Then, justify that purpose with well-written content. . Evaluate the category/subcategory Links for the following: 1. Do links point to the correct pages? 2. Is there excessive hyperlinking to irrelevant pages? 3. Is effective anchor-text nomenclature being employed for backlinks? 5 Optimized Web Content . Make sure the following elements have been optimized: 1. Title tags 2. Meta descriptions 3. URLs 4. Alt-image tags 5. H1 & H2 tags 6. Limited use of Flash/Javascript 6 Off-Page SEO . Use Open Site Explorer to pull important metrics about the website. Compare the metrics to its competitors. . Use a keyword-tracking tool to see that your whole website has been indexed, and that it ranks for competitive keywords. . Check for duplicate content because you don’t want your open pages competing with each other, nor do you want your site penalized by search engines for plagiarism. <> http://www.inmotionhosting (1) 3 2 4 Is your site TRUSTWORTHY?: 1. Would you trust the information presented on this website? 2. Would you refer the website to a friend or relative? 3. Would you give the website your credit-card number? BBB Maximize your site for READABILITY: 1. Is content placement logical? 2. Are the text blocks too chunky? 3. Are the columns too wide? 4. Is the line height appropriate? 5. Are there any distracting Images? 5 [title] tags should be properly formatted for SEO best practices, keyword-specific and no more than 75 characters in length. [meta description] well-written descriptions can influence click-through rates, which is a confirmed ranking factor. OPEN SITE EXPLORER http://www.inmotionhosting [Search] Metrics: Page Authority Domain Authority Link Root Domains Total Links Anchor Text Distribution of inbound Links Facebook Shares Facebook Likes Tweets Googte +1 Common indexation issues: 1. Web page has a noindex tag. 2. A sitemap has not been submitted to the search engines. 3. Improper editing of robot.txt file. 4. Website has been banned from the SERPs by the search engines. Infographic brought to you by: inmotion hosting