The 20-Minute (Or Less) SEO Audit

20-Minutes or Less SEO Audit Checklist 1 web Browser Ahttp://www.inmotionhosting.com • You can expose crawling issues by disabling JavaScript and cookies in your browser settings. • Make sure that the website is not cloaking content. Is your site TRUSTWORTHY?: 2 Homepage 2 1. Would you trust the information presented on this website? 2. Would you refer the website to a • First impressions are lasting impressions, so check your website meticulously for problems. 4 friend or relative? 3. Would you give the website your credit-card number? • Note any thoughts/emotions that run through you as examine the website. Find out why you feel negative or positive about different areas. Address problems. BBB • Test for visitor-experience issues by turning JavaScript off/on on browser. Make sure website does not have the following canonical issues: 1. Www and non-WWW versions of your website 2. A homepage URL that redirects to another domain 3. Title tags that are poorly written and/or duplicated elsewhere Maximize your site for READABILITY: 1. Is content placement logical? 2. Are the text blocks too chunky? 3. Are the columns too wide? 3 Global Navigation • This is the set of links found in the navigation, header and footer bars, 4. Is the line height appropriate? 5. Are there any distracting images? • Inspect your global navigation for missing or broken links with JavaScript turned off in your browser 4 Categories & Subcategories [title] Title tags should be properly formatted for SEO best practices, keyword-specific and no more than 75 characters in length. • Every category/subcategory page should have a definable purpose. Then, justify that purpose with well-written content. [meta description] well-writen descriptions can influence click-through rates, which is a confirmed ranking factor. • Evaluate the category/subcategory links for the following: 1. Do links point to the correct pages? 2. Is there excessive hyperlinking to irrelevant pages? 3. Is effective anchor-text nomenclature being employed for backlinks? OPEN SITE EXPLORER 5 Optimized Web Content http:// www.inmotionhosting.com Search • Make sure the following elements have been optimized: 1. Title tags 2. Meta descriptions 3. URLS Metrics: 4. Alt-image tags 5. H1 6 H2 tags 6. Limited use of Flash/Javascript Common indekation issues: Page Authority 1. Web page has a noindex tag. 2. A sitemap has not been submitted to the search engines. 3. Improper editing of robot.txt file. 4. Website has been banned from Domain Authority 6 Off-Page SEO Link Root Domains the SERPS by the search engines. Total Links • Use Open Site Explorer to pull important metrics about the website. Compare the metrics to its competitors. Anchor Text Distribution of Inbound Links • Use a keyword-tracking tool to see that your whole website has been indexed, and that it ranks for competitive keywords. Facebook Shares Facebook Likes 8+ Tweets Check for duplicate content because you don't want your open pages competing with each other, nor do you want your site penalized by search engines for plagiarism. Google +1 Infographic brovght to you by inmotion hosting