Click me
Transcribed

19 Channels That Can Grow Your Startup

THE 19 PATHS TO EXTRAORDINARY GROWTH Viral Marketing What if a user brings on board the next one? Well, this is what Viral Marketing is about; finding a way to bring conversions, by luring your existing users to share your awesomeness with their family, friends and coworkers - in most occasions by rewarding them to do so. Public Relations Traditional media invaded the Internet, following the hype of the last decade. Being included in big publications still works - bringing great results. People like the freedom that Reddit and Product Hunt offer but still, they're bound on the trend-setting media publications. Just make sure, you always make it to the news! Unconventional PR Do stunts and treat your customers outrageously well, and word will spread. This is not something for the weak hearted - a lot of people may hate you but in the meantime you can create enough buzz for your thing to take off. Ryan Holiday can assure you for that. Search Engine Marketing 4 You can reach hundreds of millions of people by advertising on search engines. Everyone's familiar with Google AdWords nowadays, and a lot of people claim that they know how to do it. Beware, as you can spend a ton of money for low quality customers. Do your homework! $4 5 Social & Display Ads Let's face it. We, the people, love Social Media. We also love communities and websites closely related to our taste. Our inhabitation on such platforms revolutionized advertising in general, creating new fields for marketers and companies to earn big time. You just have to find where your clients hangout. Ads Ads Ads Offline Ads Before going nuts on how old-fashioned TV or a billboard is, you should calculate the time you spend surfing on your mobile while being on your couch with the TV playing or, in the Underground surrounded by big @ss billboards. Chances are you've "searcheď" something you heard or saw while in the aforementioned situations. 7 Search Engine Optimization Search Engine Land defines SEO as the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines. In other words, it's the method to make it on the top of search results for the keywords you try to rank. It's not a sprint; it's a marathon! Content Marketing Content marketing is a marketing approach focused on creating and distributing helpful, applicable, and consistent content to attract and retain your target users and, ultimately, to drive conversions for your product, service or business in general. Articles, guides, infographics and webinars have something in common; they generate a revenue stream! Email Marketing Doing Email Marketing, in a very poor selection of words, is to use a series of automated, personalized (in most occasions) emails for the sake of increasing your sales. Many players out there do fantastic things, crafting irresistible-to- click subject lines, as part of their main sales strategy and aiming to boost conversions. 10 Engineering as Marketing Allocating your engineering resources on building free tools that make your prospects' life easier is a proven, and rather successful method of acquiring customers. Hubspot, for instance, based its whole early traction on tools like Website and Twitter Grader and continues until today with the Free CRM. 11 Targeting Blogs A lot of people get frustrated when mining for their first users. The truth is that you can get the first wave of them just by targeting blogs they already read. Contacting those blogs for guest posts, Coverage or just to place your company's badge might get you where you ought to be. 12 Business Development "You scratch my back and I'll scratch yours" is a phrase that recaps in the most accurate way. By building partnerships you can reach hundreds, thousands or millions of customers, in ways that benefits both parties. You can go for a Standard Partnership, Joint Venture or Licensing. And oh, Google used it as an initial traction channel. 13 Sales Generate leads, evaluate them and convert them into paying customers. That's sales; and sales are pretty useful when your product is expensive and requires interpersonal interaction before purchase. To scale things up you need a sales model that will not only apply on your prospects' problems but also enhance your product development. Affiliate Programs 14 How about getting others to sell your products by letting them keep a percentage of the earnings for doing so? Affiliate programs are used by tons of companies for over 15 years becoming one of Internet's traditions. More or less it's like Business Development, but in this occasion the partnership is between a company and an individual. 15 Existing Platforms Social media changed the way we perceive reality, digital advertising and marketing. It's only natural for companies to use them as the core of their functionality. Building an audience from scratch can be a pain in the @ss. Facebook has 1.25bn people ready to love you. That's exactly the guys on Zynga said to themselves. 16 Trade Shows Trade Shows offer the chance for your company to show off its products in person to business insiders, and get you close to prospects that could be ridiculously interested in what you do. It's a great opportunity to make major announcements, seal partnerships or just build interest around what you do. 17 Offline Events Sponsoring or running offline events could get you a lot of traction. It's an opportunity for you to engage with potential customers about their problems. You see, unlike online advertising which might not work well with some people, giving them a chance to meet you can be way more effective. Speaking Engagements 18 Educational articles, guides and webinars provide great value and might bring you back customers. But the thing that people enjoy the most is attending educational events. Getting to know you prospects in person and proving your value, gets you one step closer to converting them into paying customers. 19 Community Building Building a community is all about investing in connections among your users, fostering those relationships and helping them bring more people into your company's circle. Your goal should be to create an army of evangelists - passionate users that tell other people about how awesome your product is. LGrowthRocks growth hacking marketing ag ency w w w.growthrocks. com Inspired by Traction Book: A Startup Guide to Getting Customers by Gabriel Weinberg & Justin Mares

19 Channels That Can Grow Your Startup

shared by Apostle-JM on Sep 08
110 views
0 shares
0 comments
Every person associated to the business community craves for a way to grow in quick ways. The downside of the story is that most of these people fail. But, why? My thought is that they get depar...

Source

Unknown. Add a source

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size