The 17 R's of Savvy Mobile Marketing

17R Getting into mobile marketing is surprisingly easy. By following the 17 Rs listed below, you can start using mobile websites, apps, QR codes and social/mobile tools like Facebook, Foursquare and Twitter to generate leads today. the of mobile marketing IS 1 REVIEW. 1. REMIND. What % of your web visitors are accesing your site via mobile devices? Reminders about time-sensitive info or tasks are a great use of mobile marketing messages. 2 RELEVANT. RESPECT. This is no place for one-size-fits-all messaging. Be relevant or be unsubscribed. Don't bombard people. Respect the frequency of mobile message use. 3 REQUEST. RETURN. 10 Ask for feedback early & often via email or text a link to an online survey. Returning important status info like order fulfillment & tracking info is a great use of mobile. 4 RECRUIT. RESPOND. 11 Contests & incentives help encourage new subscribers. Text-based inquiries are as important as phone calls or letters. Respond in real-time. 10 11 12 %24 5 REGISTER. Make it easy & make it safe. Subscribers should know how you intend to use their RECORD. 12 Document concerns, complaints, or other feedback, then act on them in a timely manner. 13 14 15 6 RATE. RESPONSIBLE. 13 Rate the usefulness of are your mobile campaigns. Do they Responsible campaigns are both brief & tantalizing to your target audience. offer 'insider info'? 7 REGIONAL. 16 17 REFERRAL. 14 Add value to events or regional promotions with location-centric messages. Encourage customers to refer their friends. Offer incentives to boost motivation. RELY. REALITY. RAPID. Align mobile efforts with the Measure often. Evolve rapidly. Use software that deploys mobile campaigns reliably. way your audience actually uses technology. FIREWORD DY DAVID MEERMAN S COTT THE NEW RULES OF SOCIAL MEDIA SERIES GO 15 16 17 MOBILE LOCATION-BASED MARKETING, APPS, MOBILE OPTIMIZED AD CAMPAIGNS, 2D CODES, Check out Go Mobile, the best-selling mobile marketing book in America, by Jeanne Hopkins and Jamie Turner. Or, buy 100 copies of Go Mobile and have Jeanne AND OTHER MOBILE STRATEGIES TO GROW YOUR BUSINESS HubSpot and Jamie host an exclusive webinar for you and your business! JEANNE HOPKINS Vice President of Marketing at HubSpot JAMIE TURNER Founder and Chlef Content Officer at BKV's 60 Second Marketer