13 Must-Know Tips For a Successful Facebook Business Page

13 MUST-KNOW TIPS FOR A SUCCESSFUL FACEBOOK BUSINESS PAGE 75% of brands promote their Facebook posts 2013 2014 1.5 million businesses spend money on Facebook ads In 2014, businesses paid 122% more per ad unit on Facebook than they did in 2013 The most common reason for a Facebook user to unlike a brand The second most common reason for a Facebook user to unlike a brand If it shares uninteresting posts If it shares too many posts Facebook company pages can: Build your Increase visibility follower base Help you communicate and engage with customers Improve branding Improve Your Brand Page With the Following Tips 1. Add a recognizable Profile Picture Upload a profile image that's easy for potential fans to recognize, such as a company logo Facebook requires a 180 by 180 pixel profile image 2. Choose an attractive Cover Photo 851px 176px 315px 64px LIKE MESSAGE FOLLOW Select a large, high-quality photo that won't appear grainy or stretched out 3. Optimize photo descriptions In the descriptions for your Cover and Profile pictures, add links to your website or a specific blog post Links offer a great opportunity for people to get to know your brand better 4. Fill out your About section /EDIT Click on the About tab to edit it Include brief yet descriptive copy about your company and what your Facebook page offers 5. Add a Call-to-Action button Facebook offers seven pre-made button options: Sign Up Shop Now Contact Us Book Now Use App Watch Video Play Game Page admins can link one button to a destination on or off Facebook that aligns with a business's goals The button appears at the top of a business page, to the left of the Like button Create call to ction For data on performance click the Create Call-to-Action button Click the drop-down arrow on your button and select View Insights located on the cover photo 6. Populate milestones Add noteworthy company milestones to the Milestone section of your About tab The day your company was founded Product launches Events To add milestones, click on Timeline and then Offer / Event + 7 Status Photos / Videos e Offer / Event+ O Offer 31 Event > Milestone 7. Add relevant apps Customize your page with buttons that lead to brand-specific apps Visit the Facebook App Center and search for apps you'd like to add to your page directly below your cover photo ADO AP TO PAGE Select Add App to Page Rearrange apps in whichever order you'd like Facebook automatically shows the Timeline and About tabs first 8. Post visual content Photos and videos are a great opportunity to promote an upcoming event, a product release, or company news Keep videos short: 2 minutes or less 9. Offer variety Avoid using every update to promote your products and services One common guideline is the 70-20-10 rule: 70 percent of posts come from your brand and add value to your community For instance: Relevant business tips, recent events, local news, survey questions 20 percent of posts consist of content from others For instance: Promoting other businesses' events or sales, tagging other businesses, clicking "share" on a post from another company 10 percent of posts are promotional For instance: Discount codes, sales, introductions to new products or lines 10. Pin important posts to the top of your page If you want to keep a particular post at the top of your page for an extended period of time, even after you publish new posts, use the pin feature ****. Click on the drop-down arrow in the top right corner of the post you want to pin, then click Pin to Top Only one post can be pinned at a time 11. Tap into Facebook's publishing and targeting tools Hubspot Schedule posts with tools like HubSpot's Social Inbox or directly from Facebook Scheduling allows companies to keep content varied and space out when posts publish Click on the Publishing Tools tab to schedule posts and to set expiration dates for time-sensitive posts such as limited-time offers or upcoming events 12. Gauge engagement Click People Reached on the bottom left of a status update Then you will see additional metrics beyond likes and shares 1,060 people reached 28% 13. Stay on top of comments Interact with your Facebook fans on a regular basis Not only should you monitor comments directed toward your brand, but also conversations between other Facebook users on your page Facebook company pages can improve branding and exposure, and help you share fun and important updates with current and potential followers. inc.com blog.hotspot.com socialmediaexaminer.com quintly.com accountingweb.com expandedramblings.com jeffbullas.com zephoria.com Designed by: Ghergich & Co. Brought to you by: Quill.com Asral patof yOur ob is 100% of ours.