120 Marketing Tactics For New Blogs

120 Marketing Tactics for New Blogs Promoting a new blog/site to a specific targeted audience had never been easy. But with the right tools and tactics in this infographic, you can get your posts noticed and generate buzz in your community Social Media Facebook Twitter • Create a Facebook pape • Use keywords in your tweets that will best describe your blog • Make the mast aut of vou Incentivize your audience by ghdng them tree trial/coupon of your product. • Be creative with your post by induding tunny videus/pictures or write a cumrent iccue that is related to your industry. ........... 140 character post. • Be natural by commenting and retwecting others' tweets. Linkedin Googlet • Baild a quality network ta expand your cornections. • De visible and give sumethirg valuabie when you participste on Linkedin groups. Post a status updae oneliwike • Make your Googlet profile SEO-friendly by including yuur keywurds in the about section. • Use Google+ as a mini blog. daily. Pinterest Instagram • Create specific and memorable • Use Statigrom/Nitrogram to pinboards. manage your community and measure your Instagram ettorts • Usc hashtags to monitor the Bulld a list of interested followers • POt your cients or customers testimonials in the description of growth of your community over time. your pins. MySpace Facebook Notes • Aekd audio fles, enis, videos and albums to your profile. • Connect vuur prolie with vour • Write a personal experiene or tips about your industry. • Include the url of your blug • Tag interested people who can Facebook and Twitter accounts. Shorten your post's url. LUse Goo gl, Btly or the uri shortener of Hootsuite to sharten your past's uri. alkia hatret an Include the links of your socilal networks in your author bio Irecommend Uhat you limit vuur lirikage lo lwu links Content Marketing Ebook Interview Influencers or Industry Leaders Aide from the earning potential an ebook has, it has also the ability to attract natural links ard massive shures to your bioy. • Intervirwig esperts in your inclustry helps you to huld trust with youn audence and ealan a good content that everybody wants to read, share and link to • You can ctheck out past interviews of your interviewee to derive ideas for your questions • Uye Skype for voice interview ur email for written interview. Convert your blog post to pdf and submit it to UGC sites • Luuk for sites that alloa coersion of a blog post to pef Submit your pdf to Scribd and uther document sharing sites. Become a co-author or Create Pinable and columnist for a news Attractive site/blog Images/Infographics Scarch for the best infographics that are related to your industry Jwith high namber of viras and shares) and get ideas from • Use advanced search querles (C.g. "Your keyword" + "become a contributor") to lank or Ngh quality blogs and determine it they are a good match to your standards hased an ynur KPIS (ite's domain authanity, social shares, user activity, etc. . U Tapsy and Quora ta find you readers' cods and try to help them through your blog post. . Ink to oider posts of ynur blng those. • Create your own intographic using Visual.ly or Infogr.am or hire a talented graphic designer to da the work for vou. • Ike "Pinterest Pin it Button for Images" so users can easily share your content on Pinterest. thal vou think will be unaful lur your columns Press Release Press release is an effective stretegy ta hoot yaur onlise presece as a brand ou can pitch o journolist or PR agency to cover an unnoUcement about your blog/brand • Send them an email Engage with them. • Ask open-ended questiurs to knuw wiat they are kooking fur lu cover a PR. • Give them the netessary requirements until they're satished and ready to cover your blog. Post regularly Yaur blog posting frequency may either affect the reputation of your blog positively or negutialy given thut pow reacders octively porticipute on your blog through social shoves und cumments. Akide from aborting unique vitors to your ite, regularly updating your bilog can retain your repcating visiars. Your subseribers will cither ocic an email dirocting tham to your site or see your ew blog pot in their feed readers Video - Avoil flulls that will anly make your video lonter. Keep it straight to your point. Make sure thal your video louks Use enticing descriptions for your posts presentable if you hve several videos, sort them by categories. Use playlist to armange videas according to their types. • Crafting your meta description has only two guidelines to follow call to action and difthangers Ask peopie to take an action. Use phrases like "Rcad more about", or "Click Here to get them see Give something for free • Make it casy tor yaur readers to download your free stuff. • Ak for foedbacks/suggestions your pape. • Cimangers arc best to encourage your viewers to dick throuth the ful story of your blog imm your readers on hora you can improwe your free content ............. ................. Content Curation Content curotion is not about colecting inks of grevt content on the met it's more or delivering u cuniext thut is wel-oryunizerf and presenlet cleorly to lhe lorgeted readers Meme The use of menes wth your effot given hat it can genevate tois of troic and visitiity to both yow social medio and content campaigns Lise meme generators ike QuickMeme and Memegenerator.not to create your own Slide Presentations Internal Linking • Include Inks of other blogs on your posts (must be relevant and thodttn People are visual beings And so, if you want to provide great content, add some dlide presentations to your blog • Submit it to Slideshare to increase its visibilty and attract more links/shares. • Don't forget to put the ul of your website in the description box. • Addnks of your own blos posts * Use Yet Another Related Post Plugin or Zemanta to encourage your readers to dick more pages/blng posts on vour site Research your competitors Charts/graphs • klentity the purpose of your chart For comparison of two variables, it's best to use a bar chart. • Use free tools like Google Trends and Google Alerts to see what kevwords your competitors are using in their marketing campaigns. • Tap the social network to see Uke colors to bring the attention of your audicnce to your tchart/graph. where your competitors hae tigher interactions. You can create your own visuas using the toliowing tools: • Excel • Create a Graph • Rich Chan ive • DIY Chart • Chartie Quizzes Make sure that your quiz: • K topirally relesant tn the saubject matter of your blog . Has an embeddable badge with the title of the quir Create follow up posts Gne yuur new readers a mumen.um to keep reading your blug pust Follow up posts help you increase your followers/subscribers given that they'll be watching over your next blog pos Egobait Ega balt is a biog/business asset that is designed to attract the atentioi of a group of people through stirag up their emotions Drawings Drowings giw room for yow brand to tel your storywmessage to your customers/reders Mor's Rager Na moscot created by utthew Heilman Creative Birector of Mo for ihe wuaf eegnitioi of the camnany and akn, n be part af its product innovation una customer service. Games Video gomes are not anly okdictive dut can ako impowe your seovch eagine rankings glwn that the ceward given ta the winners can add value to waur cantent and thus, attract roferrat Neks. The more goais a person needs to complete to fnish the game, the more it can infiuence other people to toke an action (eg. social shavingl Outreach and Interaction Your Contacts Facebook Groups Send an emall to your list ot triends and . Answer questions seen on the group and ask questions as welI. • Make sure you lnow the prhacy l and rules. Do not go beyond the rules or else, you'll be kicked ask then for fedbak for your latest blug out trom the group. Blog commenting • Search for high authorily blogs that target the same audience as yours Read the post or skim it. Don't comment if you don't actually read the article. Alm for langer and valuahle comments. Ve i a Ask influencers to link Use KeywordLuv or CommentLuv on your to you • Determine your goal whether you want to dr ive traffic to your bkou. spark an celine corwersation or blog. Keywordlu: When people comment on your blog, they type their first name or ful name plus an anchor text that links to. Create a list of influencers and their uri increase hrand awareness dassily them based on their athority and level of reach (high, moderate or kral. CommentLuv: When sumeune comments on vour article, it will utomatically link to. Ceate a pesordintemal his latest blog post. templite for ynur taget infencers Forum posting find fonums that are highly relevant to your site. Type "Torum + your niche" in Google search. Complete your forum profile. • Post unique and interesting content on forum threads. Show off your expertise by answering questions Guest post and invite guest bloggers to write for your blog Guest post opportunity is a win win situation fov bolh the hlog owner and the guest blogger. As a blog owmer, you enn pubalish high quality content while as og bloyger, yuu ae olve to pet a nk festher on ihe tuntent or outhur biol and increvne trofic ond readership bock to youw site Attend conferences Ning community and/or give a talk • Join all the relevant Ning sites and treate a profile on each and bookmark thenm so yuu can have a chance to get bark to them • To luild R ueate your own Ning group and brand yourself by engaging with your members. • Ike lanyrd ta identify meetups and conferences that are worth attending in your community. * I t you're asked to speak in conferences, go for itl it helps you pusiliomed yoursell as a pro. ..................................... Integrate Your Blog into Your Signature Acd a blog link to your email signature Digital Philippines Dovlieging faas ileigue Baas? Ta y Publishing a round-up post and/or pitching others who do round-up posts Use the folowing scarch queries to look for blogs that do round-up posts: • "your keywords round up" • "your keywords round up post • ynur keywnrds weekly mund up Write an email aiking for ather bloggers to mention your post in their roundups. If nobody in your nithe/incustry does this, be the first one to write a round up post. Blogengage Quora Take a part in the contest (guest post Find related topics by typing a contestsl to build crediility. increasc keyword/phrase in the scarch bar. exposure and carn some money. Add value to the conversations tound on threads by answering them. MyBlogGuest Eslatlish cullaburations and partrerships with webmasters and content creatorc withn the MyBlogGuest community. Plaxo Sponsorhip • Add your powerpoint (via Slideshare) and feed your blog iniu yuur Planu prufile • Use Ping. Fm to automate your plao status updates. For bloagers: Create a static paae and name it as "Achvertising Pagy or "Sporrslip Page". fept spumsurs whose products cen berefit your readers and friend For sporsors: Luok for brogs that their readers would be interested to use your duct and promote it as wel lo start Repost other people's with your spunsurship, yu may spenad 10% of your budget to offer freebles or content Rveaways to your target blog owners. . Add vour own thouahts in your repost. Vaur opinion will make the post worthy of share Write the main point of the post. Give credit wheere credit is dun (lirk of your suurce or social profle of the author) Blogrolls Use Custom Lirik eidget to add eaternal links on your blog. Add only blogs/sites that are related to your niche. Contest Select a contest that reinforces your blog or brovnd. Ler's say your blog taiks about technologu You mkyht be gldng away free motile phanes as reMIvds for the winners Use tools like Onekontest, Ratilecopter, Tabste, and Interactive to run your own sodal media contest. Trackbacks A trackback is nk back to your post that wiN oppeor ot the bottom of the extemal post Create a post and indude a source/ink of other site as your reference. If your reference blogger has trackback enabled, you'l get a free link back to your site. Otherwise, you can still send him an emal letting him know that you want to include your link on his post ...... ........ Hacker News Webinar • Bead prd comment other people's • Use GotoWebinar or Webx to e your cwn webirar. • Include your social profiles in your slide presentation, Write an article that is relevant for the Hacker News audience like slarlup lips and ndustry issues. • Let your audience partiopate on the eent through 8A portion Inbound.org Far inbound marketers, be the first to submit articies that are relewant to inboond marketing. Make sure that the titie is intriguing to get the ottention of otner marketers. Select the must appvopriate cotegory fur your pst. Tumblr Flickr • Choose cualty rather than cuantity Integrele Uisus tu alkw uers to comment on vour posts, Interact and sprezd your thoughts through when taking great pictures to be posted on Fickr. • Use Photochop and other editing tools to enhance any photo. • Partidpane on m . Flickr by posting your photos and commenting cn others. engagemen within the tumblr community. Triberr . Use bonfires to look for tribemates in your Industry whom you are interested in. Leave comment on their post and add a IFTT Crcate a work flow in IFTT bascd on your Custom tasks. this thing haapens, then it will do another thing, Use pre-maie Recioes to quickiy create your posts Ink to your blng Start vour own thread and ack others to connect with vou by joining your tribe. • Tweet about your Triberr account. Add a good call to action and let them join your tribe. Syndication Delicious Stumbleupon • Usc the Discover tab and tags to look at a particular or the mest popdar topic. • When you are tavoriting an item, be sure to use the tag icon to add tags to your favarites. • Use the Sturitiellpon toolbar to get the latest ares from ynur folowirg • Use action tags to savc a page you cant want to forget and make it as a resaurce for yaur blog post/contlent Veu can eapert all vour bookmarks and download them as an HTML life Do this always so you won't lose your boekmarks . ...... Reddit ..... .. Technorati • Fucus crn a purtitular nche. Il is • To get irattior, pul humor oe your posts. Funny pics, stories and memes are usualy the top posts • Write interesting fatts, in depth reads and personal stories that may catch the interest of your people SEO or tech, then wrtte only about thosc topics, Cover topics that are trending in your niche. • Comment and guest blog on high authority sites found on Technorati Networked Blogs Blog Directories Synditate your bkog to your fatebock Auding your blog directories increaves page by cickng the "Syndication" link wour ma adding the Fatebouk target ard chuusing its lity in your niche. the profile you want your blog to be syndicated eaderdhin rce vour hloa increases BizSugar Twitter Feed Build your community on BiaSugar by Customize your twitter foed by installing recngnizing your members. Vou may add a "Contrlhutor of the N where you Can interviow a valued member. Reward rim by giving something WondPress site that is valuable. Week partion Accout. it embeddable "Twitter Feed" plugin on your WordPress It lets you cutput Twitter's timeline into your Design and User Experience Add polls to your site Use Social Sharing Buttons on your site Here are some interactive polls you can add to vour ste. Here are some WordPress plugins you can. PolliHost • WebuteGear Poll (commerciat np ads! SparkLit Poll • Frectolls.cam use to add social buttons to your site: • Share This • Add This Tagline • dentify the purpose of your blog bit to educate, entertain or promotea product/service • Kerp it short. Shorter tagines am memorable andappealing to your maders • Beclear and concise with your tacline Blog Design • Good readability through the contrast of the background color and foreground color. Font slae should range troes 12-140. • Easy-to-tind elements Ike menus and dde bars dieplaying recert/popular posts Engaging comment section such as Intenseoebate and Disqus. Social Proof and Can Studios Darert Hitz AUTm Testimonials How I Grew TachCrunchs Tralc ty % Social proof and testimanlavs are marketvg materials that can hop you buld trust with your potential In Duys How I ised SEO to Drve 5ien Vkios custamers ond entice them to Duy vour product/serwces. to Gawker Media Sites in 3 Months How I Helped Timothy Sekes Eam an Include your name and/or your company in your testimonials. Irepire athers by sharing results. • Talor your social proof to your aalience Estra $1.2 on Yer Whar do prople think of Neil Panel? Logo MIRKSTNG Jaga ik a visaal representation of ur bing. • Think first about your missian staterment or the message that you want to corey to your customers/readers. • Analyae how your competitors are creating their logns by identitying some elements that play signilicant roles in the logo creaticn (visual design, nature/behavice of specifically targeted audience, brand personality, ete) • Sketch your kga Ur original at ileadof copyin acipart from uther siles Zemanta Zemanto is a serwice that can scon your content and suggest "reloted" articles and images from dferent sources. • Make sure that you upen every suRgested ink and include links thal are relevant to your topic Add credits to the authors/creators of the image and/or the blog post. Callout Section The use of meme ks worth wur efforT giwen that it can generate tons of trofe and wsahilty to bath yow sackal mealo and cantent compalys. A call out may be a simple test, boo, arrow, bulet or amy decorative treatment. Itis usually set apert tram the content by enlarging or contrasting ts font. + Email Marketing Create a lead generation offer Adding an ofter to your site that deals with your product/service helps your site not only to get huge rmber of emails, but also obiain patential custamers or dients. You ran add the word, "Free Qunte" ar "Staet Here" in ynur load generation form ta got some interest from your customers. Use visual cues like arrows to empliasiac the messee of vour offering for subscriotion or lead proces User-generated content what works today are prokubly the must used User-generated contents giveaways and contests Asicle from receiving multiple emais from potential custamers, runnirg promotions can help you abtain several benefits like increasing brand visibility on targeted social plarfoms (genting tans of shares in a short period of time) Default check in the Use Industy-related subscribed button discussions The possitility of getting your rustamers emais ik higher when you let them signup automatically to your sitedag- There are a handful of discussions on the web that can later turn into potential contracts/sales. One doesn't need ta be in the form of writing, See the power of Subscribe statement at webinars They have the capability to emalis in a matter of one wock or so. It just noods some proper promation hefore the schedulerd time. attract tons of the end of the posts Ihis is an obvious lip bul ullen egkvled by many bloggers Akling a statement that cals your readers to tae an artion- generations and sharing of one's subsribe to your bio, can gie a boost to exertise (people want to know who you your success in emoil marketing Wiebinars are used both for kad are as a brandl). Use videos to collect Use social networks to emails collect email addresses Videu can be used lu collectemHils uf yuur YoU can eachange your content via socal DIstomers (ea opt in lom and a call to media to get vour visitors email with them whier you have smelting lu offer, This is one c This is made possiole by Leadplayer, a tool the effective ways to tap onto their action button on top of the videal addresses and engag used to integrate opt in forms in the video interest and get them to take any action content (yuu can choose the bme to pop for you, seeing that people are always up your op in looking for free content. Ask feedbacks from your customers/visitors Hrand development happens when an ideaftorKept is formed by the top management which is usualy came trom teedbacks/suggestiors ot ditterent departments and obriousy from customers who had aready connected with the brand. Customers' feedbacks have the power to improve one's product/service in a way that it gves better cuality to ts targeted audence Email Marketing Frequency Sencing emak at the best tme your audience is able to rad atfects your overall campalgn's resuts. • Tap engagement times of the day are from 8 am to 10 a.m. and 3 pam. to apm that can increase emais' open rates by 6 percent. • dentty the time aone ditterences tn determine your suhveribers' daily routines and practice good emal marketing. Send them what they need One should consider provicing customers with their needs based on their actions/intentions. I they paid you for a product, you should give them the exact item 25 soon as you received the payment. Do testing tirst in your sales transaction to manitor if there would be any tallure/talback in ynur payment system. Subject lines Provide naked links to your austomers/visitors Subject lines are the first phrase your rezders would see in their inbox. Using this as your cutting edge increases the Use email signature to inlude yuur social resporse rates and CTH of your emals. lints in wour emai lenplales (lur any purposes like personaliced outreach). This adds credibility to your site/brand Schedule your emails using Boomerang Sending your emails at its optimal time can ghve better results than the usual (ncrezse in CTR anc response rates). You must identity tirst the time zone differences and the best time fi.e. the time where your customers wil read your mail. Then you can use Boomerang to schedule your emails. .. . ........... .................. several Avoid including several images in your email templates Designing your email templates that looks Ike a webpage or print postal maler is one of the top errors/mistakes in omail marketing nowadays. Appealing images are best to convert readers to customers cntyr they are properiy displayed in an email. Embeddng your graphics and images in your emal can be your number one probkm if your cnd-users don't see it because of some formatting probiems. This, it warse, can lead to oten getting your emaiks send to their spam tolders Give your users/audience a reason to sign up If you're seling a product/service, you have to keep in mind that your brand/site should solve a particular issuc/problem. This s the main key to a successtul marketing or brancing. No matter how good you are, it you're not seeing the benetits a solving product can do to your business, you're only getting yourself left behind by your competitors HEAAP SCROLLMAP OVRLAY ............... Make it easy for your readers to unsubscribe profiles in your email on your blog Integrate social copies You have to directly ark yaur sulseribers a include "share buttons of your social question whether or nat they stil want to profiks in your emails (either at the subseribe to your blog to get the feel of header or footer of your email) to enourage vuur readers la share he entire messige with their friends and t with ynu via sexial media. Lalt suled tiee sox jal media cantent in it their behaviur Luwardh you Reengage your inactive subscribers ta like or share it directly from the body of your email Choose your words If you start ceperiencing a probkn lyou have inactivn subscribers), you may want to start a reacthvation/re-engage Word choice is critical to email marketing campaign. Vour targets are those Macea Whateer message you're about subseriers who haven't opened your to convey to your reacers, it's a must ta be emal for owir 6 months or so You can Careful with your words, People make a give them a reason to at kast opin your canclusinn/pnint in mind atter they've emal or share it. read your amail - cither they will read/share your content or delete it Don't spam, only send emails if you have announcements The best fip is to end emails only if you have something to anounce (new pendurt new product feature, eant, contest, et.). Paid Tactics Stumbleupon Promoted Tweets Stumbieupon ads is a cost effective way Promoled lweels is u pood way lo oblain to drive trattic hack to your site. But there immediate traffic to deep popes of your are some consderatons one shoukd take site (procuct page. landing page, to include in hisher post/content to get homepgpe, etc.. The advantage of using the most out oft its p anc • Content that engus an wtly of being sharel and lked ta it is that it is ventured into a targeted market that can drive engagement and leveraze real-time intent. Interactive and continuous information . Easily accessible and simple to navigate Donation pages Facebook advertising You can use search aperators ike inurt: The plarfonm in Facebook adertising is doration + "keywurd" or imul: Lontribute knd of an atventure trip une should visit +"keyword" to get a list of denation pages to enables a marketer to place small where you can come aross and contact kr ads in various places of the platform ie uyment. sidetut, pae pusl, profile). Blog Contests When you decidod already tiat you want to run a blog contest, you can apply these tips ta onduct a suTPshul por • Mike your contest ugent and asy to join with • Slick to ilu ules ol you LUnld • Do cutreach to influences or known personaities in yor industry who might be interested to prmmate your hkeg contest. • Use Hallecopler ur juin lug Giveaways lu t more traction in your corrmurity Adwords (PPC) PPC as defined by Whipedia, is an intermet advertising madel used to drect traffic to Mebsites, in which odvertisers pay the publisher (typlcaly a website owner) when the Linkedin Ads One of the main driferences of Linkedin from other social platforms is the tocus on professional organirattonyattlatons. the Linkodin community and form rclationships with buciness owners and/or professionals This attilbte mwe ibute alows nany husinesses tn die Into Fiverr for outsourcing Reddit self-service Fiverr should be one of your best options To choose when you outsource a lask/work to other peuple. With a $5 Self-servke advertiing in Reddit givs you investment taffordatle pricell, wou can an apportunity to get all the benents from get an retent work fram talented (tratfic, ongagement, communityl. The freelancers for whatever type of work vou case of discovery and use as well as the want them to do writing, technical help, etc. advertising hic design, conterg imit of spending will help you to achiee SIKLss in yuur scial media campaigns. Pinterest Advertising The growth of Pinterest users quadrupled from 9 to 40 mi lion in the year 2012 and it continuous to get the attention of marketers and business owners who are actively promoting their onine tasks/campalens onine Acvertising n Pinterest made this potential of drawing potentalcustomers back to the site possble. Analytics Locate your bounce pages Identitying pages that aren't engaging to your audience and receive little to-no results should abo be ghren importante You can find this data here: Content > Site Content > Exit Pages High bounce rates and hah eit rates are * implications of poor content and negatlve user caperience. Turning it into a compeling and user-anneated content can actually make a positive beost in your site's perlarmane. Understanding geographic location Your site can attract visitors from different countries as well 2s ronk for foreign terms or keywords. You can see the data by dicking: Audicnce > Demographics > Location. The map displays the total number ot visitors your site obtains trom a specitic country or location. Darker green color represents more visitors from a certain location You can translate your site's pages into cifferent languages using this Transposh Translation Wordpress plugin to madmize your site's potential to engage with toregn Use internal search terms for content ideas To lock for internal search terms, go to Google Analytes tab: Traftie Sources Sources > Searh > Oraank. Ir provides ynu a Iist of kepwoeds and rAber of mrs an your site. te analyzing their behavior and which keyword obtains the highest amber of visits, yuu tan nuw creale a cuntent (tikog post, infographk, etc. that tarzel those keyanrds Study engaged traffic visitor ergagement is essential in identitying the number of visitors staying on your website for a specific period of time. Visitors are grouped based on the duration je.g 0 10 seconds) This information is avalable at: Audicne > Behavior > E ngagement. Looking at the data can give you insights on whether or not the content/elements le wowi wetsite engsaine The most engaged visitors are more ikeoly to visit a lot of pages in your site. In-Page Analytics Real-Time Analytics This feature of Google Analytics will Tracking real time behavior of your provide you a flow layaut, homepage vistors is ane of the best teatures of layout and display tooltips (percentage of Gogle Analyties ghen that it offers a detailed inight of your visitors interactions. Using that feature, you can determine the best day and time your clicks of uscrsl of vour webs te. Fid this data at Comet> Rage lte This visual graphic gives you an idea of sustomers ate uming to your site where you should (subscription form, seda sharing buttons. et.) Analyze your referral sources Reterral sources can give you an idea on which site (trom social or organic) has the histast uumber uf vistars Yuu pan deside wiwither or not yuu want lo pntina buikding traffi from those bkas/sites based on the gathered data. You can find your referal sources on Google Analytics (Make sure you login your account): Traftic Sources > >Reterrals MiscellaneoUS Online Training (Course/School) Onine training eaches more peopie in difterent places in less time. It goes heyond the usual interactive discussions wtere peuple can unly get insights from yuu when you provide answers to them So il you want tn use this brand arsset as your marketing tool, it's inportant that onine training courses are wel planned and organized to provide real answers for real questions from your chosen type of audience. SCHOOL Insider Subscription LEARN POWERFUL SEO: INSIDER OVER O0 SHBOUES AD DOUNTIMG IEHLPFORAE T-ENYTA INR Word of Mouth Do a competitive Marketing research Understanding how to pesitton yourself in your community and being successful in your competitwe research has a lot of things to consicer induding: How to start: • Correct with influencers to spread Vour message turther. • Build a customer community nhere members can share common . Valuable product/service that will best serwe your customers. • Outreach to people linfluencers mid level audience) to make them aware of your product/service. interests and transmit ideasfeeperienoes with one other. Creative marketing Corporate social Creative marketing is simply the "out of the bon" think you NU beyond frum whal your csnisestaing abrandawrenesswthin competitors are already doing, the your community thvogh news promorion likelihood shares/links/recugnition frum your onine campaign (oontests, advocary, ete. marketing tactics is higher. responsibility of earning oine donationvduriky and ueatng an Real time marketing How to do it: • Look for social trends that can serve as a framework/idea for content creation and promotion (conskder the longettutty and relevance of the trend) • Find a set of brand specitic tools that wil be usefu for identitying trends and comprehensive analytics in your community (ea Google Nierts). Permission marketing How to do it: • Reveal the benefts of your product/service (how it can help your customers] through integration of free touls/books in your site. • Run social media contents to entice customers to like/share your page. • Choose the right email trequency response rate and to ty when sending emais to increase avoid interruption with your customers. Buzz marketing How to da it: • Create a unique, controversial or remarkable content (log past, videc, etc)e Headine mattersl) • Target ynur audience's emotions. Negative kaues are commonly included in the lop lisl. (La SO is deat) Thought Leadership Marketing How to do it * Engate • Launch an event. This is p conducting a personal event is a goad way to start revealing your brand idencity to your target audience. • Become a co-author of a book. with your s/tollowers in social media and blog community e for big brands but for thought leaders, References: http:www.amyporterfield.com, httpkaiserthesage.com. htp:Vinl novision.comtiog http:cackliniso. com/, http:skyrocketseo.com/, htp:Mwww.dgtalbuzzblog.com, http:m comelog, htp:outspokn-media.com. htp:www.eoptim camlog http:Vgusiperslubs om, lp ipoiritlankeu com', htp www.qickaprout.com, http:kikolani.com, httpwww.kisameics.com', htp:/www.smartpassiventote.com http://blog.getreeponse.com, http:hephubspot.com'artides. htp:Vkb. malich imp.com/aricler. httpunbounce.com, http:www.aweber.comblog. http:/aearchengneland.com, hdp Nwww.wabbythougrts.com, http:www.sodalmediaevaminer.com, htpcsearcherginewatch.com, http:/www.problogger.neti. http:www.toprankblog.comi, http:www.shopity comblog nttp:www.dist led.netblog rip:urwwwordstream.com/ppc. http:/elog.ksmwtr ca com, hip sorackar.com, http:www.sarick. net. http:/pipleseo.com, htpodajmade.combiog, htp:ools.seoboos.com/ By: Digital Deneiaping ou Branl