12 Vital Things Any Marketer Should Monitor
12KPI's VITAL -any ecommerce marketer should monitor- Return on investment (per each important channel & per total marketing spendings) ROI & F(x) Cogle Measurable + Google Analytics Revenue/costs 2 Year over year growth (variation of revenue, conversion rate, average order, customer lifetime value) YOY & F(x) Cee Measurable + Google Analytics last year/this year Customer lifetime value (profit/customer/year x average no of years you keep it) CLV & F(x) Gogle Measurable + Google Analytics profit/customer/year x no of years 4 Average order value (Per each important channel & per total) AOV F(x) Cengle Google Analytics average revenue/customer Conversion rate (Proportion of visits over buyers, per each important channel & per total) CR F(x) Conge Google Analytics conversions/visits Customer acquisition cost (How much are you paying to get a customer. This is not cost/conversion) CAC & F(x) Cole Measurable + Google Analytics Traffic cost+Discounts+Incentives+Prizes Cart abandonment rate 7 (Per each important channel & per total) CAR F(x) Cange Google Analytics conversions / cart visits Purchase intention (How many visitors are on your website to make a purchase) PI F(x) Marketizator % visitors that want to buy Search penetration index (How many visits are you getting from all the search volume. SEO+PPC) SPI & F(x) Congle Measurable + Google Analytics Number of visits/number of searches Visitor satisfaction index 10 VSI (Per each channel & per total) F(x) Marketizator surveys Same 1-5 scale like CSI Customer satisfaction index 11 CSI (determined with post-purchase surveys.) @ & F(x) e-mail + Marketizator Surveys Customer satisfaction - monthly Net promoter score 12 (NPS (how many customers are willing to recommend you to their friends) F(x) Marketizator Surveys Net promoter score - scale 1-10 Marketizator THE 3 IN 1 CONVERSION SUITE Marketizator is a the latest platform especially built for web performance. With a 3 in 1 approach, it covers the needs of any emarketer regarding AB or MVT testing, real-time interactions, segmentation & surveys. www.marketizator.com facebook.com/marketizator [email protected] 8.
12 Vital Things Any Marketer Should Monitor
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