12 Reasons to Promote Your Holiday Special Offers in the Fall

12 Reasons to Promote Your Holiday Offers in the Fall Nearly 1/3 (29%) of gift-givers are already shopping for holiday presents in October. 2 Women are nearly twice as likely as men to start holiday shopping in October (21% versus 12%). Shoppers with kids at home are more likely to shop before December or year-round than those without (89% versus 77%). 1 out of 4 shoppers with children are starting in October61% of respondents said they expect to spend between $500 – $2,000 on holiday gifts this year. Men will spend over $1,000, which is as much, if not more, than they spent last year. 4 Consumers are 2 x's as likely to spend money on a vacation in the next 6 months as any other major category. Purchase intentions in this category also rose from last year from 63% in 2010 to 68% in 2011. Products and services for the Coupon usage home, including interior (33%) and exterior (22%) home improvement remains a echoed what was found in must-do for 54% Valpak's summer savings report. of gift-givers. 6. 40% of consumers plan on purchasing their holiday gifts online compared to in-store. Topping the wish lists this year with demand high for the latest smart Another 22% plan to make a significant purchase towards a new or used vehicle or significant repair to their existing vehicle. phones, laptops, 3D TVs and tablets, another 22% plan to purchase new electronics. 10 4 of 5 consumers say their holiday shopping habits will go unchanged this year, despite the economy – and some say they may actually spend a bit more this year. Nearly 1/3 of gift-givers (29%) will use deal sites for holiday gifts. Gift-givers say they've used coupons to cut costs on holiday food/catering/groceries (60%), electronics (56%), toys/games (55%) and entertainment (49%). 11 12 VILLE Valpak valpak.com | SOURCE: 2011 Valpak Readership Survey (Wave 2), Research Now. For public facing items: An online survey with Valpak consumers in partnership with Research Now Market Research; nationwide sample of 1,013 consumers, unless otherwise noted; survey results are + 3.1 percentage points at the 95% confidence level. BIG SALE 12 Reasons to Promote Your Holiday Offers in the Fall Nearly 1/3 (29%) of gift-givers are already shopping for holiday presents in October. 2 Women are nearly twice as likely as men to start holiday shopping in October (21% versus 12%). Shoppers with kids at home are more likely to shop before December or year-round than those without (89% versus 77%). 1 out of 4 shoppers with children are starting in October61% of respondents said they expect to spend between $500 – $2,000 on holiday gifts this year. Men will spend over $1,000, which is as much, if not more, than they spent last year. 4 Consumers are 2 x's as likely to spend money on a vacation in the next 6 months as any other major category. Purchase intentions in this category also rose from last year from 63% in 2010 to 68% in 2011. Products and services for the Coupon usage home, including interior (33%) and exterior (22%) home improvement remains a echoed what was found in must-do for 54% Valpak's summer savings report. of gift-givers. 6. 40% of consumers plan on purchasing their holiday gifts online compared to in-store. Topping the wish lists this year with demand high for the latest smart Another 22% plan to make a significant purchase towards a new or used vehicle or significant repair to their existing vehicle. phones, laptops, 3D TVs and tablets, another 22% plan to purchase new electronics. 10 4 of 5 consumers say their holiday shopping habits will go unchanged this year, despite the economy – and some say they may actually spend a bit more this year. Nearly 1/3 of gift-givers (29%) will use deal sites for holiday gifts. Gift-givers say they've used coupons to cut costs on holiday food/catering/groceries (60%), electronics (56%), toys/games (55%) and entertainment (49%). 11 12 VILLE Valpak valpak.com | SOURCE: 2011 Valpak Readership Survey (Wave 2), Research Now. For public facing items: An online survey with Valpak consumers in partnership with Research Now Market Research; nationwide sample of 1,013 consumers, unless otherwise noted; survey results are + 3.1 percentage points at the 95% confidence level. BIG SALE 12 Reasons to Promote Your Holiday Offers in the Fall Nearly 1/3 (29%) of gift-givers are already shopping for holiday presents in October. 2 Women are nearly twice as likely as men to start holiday shopping in October (21% versus 12%). Shoppers with kids at home are more likely to shop before December or year-round than those without (89% versus 77%). 1 out of 4 shoppers with children are starting in October61% of respondents said they expect to spend between $500 – $2,000 on holiday gifts this year. Men will spend over $1,000, which is as much, if not more, than they spent last year. 4 Consumers are 2 x's as likely to spend money on a vacation in the next 6 months as any other major category. Purchase intentions in this category also rose from last year from 63% in 2010 to 68% in 2011. Products and services for the Coupon usage home, including interior (33%) and exterior (22%) home improvement remains a echoed what was found in must-do for 54% Valpak's summer savings report. of gift-givers. 6. 40% of consumers plan on purchasing their holiday gifts online compared to in-store. Topping the wish lists this year with demand high for the latest smart Another 22% plan to make a significant purchase towards a new or used vehicle or significant repair to their existing vehicle. phones, laptops, 3D TVs and tablets, another 22% plan to purchase new electronics. 10 4 of 5 consumers say their holiday shopping habits will go unchanged this year, despite the economy – and some say they may actually spend a bit more this year. Nearly 1/3 of gift-givers (29%) will use deal sites for holiday gifts. Gift-givers say they've used coupons to cut costs on holiday food/catering/groceries (60%), electronics (56%), toys/games (55%) and entertainment (49%). 11 12 VILLE Valpak valpak.com | SOURCE: 2011 Valpak Readership Survey (Wave 2), Research Now. For public facing items: An online survey with Valpak consumers in partnership with Research Now Market Research; nationwide sample of 1,013 consumers, unless otherwise noted; survey results are + 3.1 percentage points at the 95% confidence level. BIG SALE 12 Reasons to Promote Your Holiday Offers in the Fall Nearly 1/3 (29%) of gift-givers are already shopping for holiday presents in October. 2 Women are nearly twice as likely as men to start holiday shopping in October (21% versus 12%). Shoppers with kids at home are more likely to shop before December or year-round than those without (89% versus 77%). 1 out of 4 shoppers with children are starting in October61% of respondents said they expect to spend between $500 – $2,000 on holiday gifts this year. Men will spend over $1,000, which is as much, if not more, than they spent last year. 4 Consumers are 2 x's as likely to spend money on a vacation in the next 6 months as any other major category. Purchase intentions in this category also rose from last year from 63% in 2010 to 68% in 2011. Products and services for the Coupon usage home, including interior (33%) and exterior (22%) home improvement remains a echoed what was found in must-do for 54% Valpak's summer savings report. of gift-givers. 6. 40% of consumers plan on purchasing their holiday gifts online compared to in-store. Topping the wish lists this year with demand high for the latest smart Another 22% plan to make a significant purchase towards a new or used vehicle or significant repair to their existing vehicle. phones, laptops, 3D TVs and tablets, another 22% plan to purchase new electronics. 10 4 of 5 consumers say their holiday shopping habits will go unchanged this year, despite the economy – and some say they may actually spend a bit more this year. Nearly 1/3 of gift-givers (29%) will use deal sites for holiday gifts. Gift-givers say they've used coupons to cut costs on holiday food/catering/groceries (60%), electronics (56%), toys/games (55%) and entertainment (49%). 11 12 VILLE Valpak valpak.com | SOURCE: 2011 Valpak Readership Survey (Wave 2), Research Now. For public facing items: An online survey with Valpak consumers in partnership with Research Now Market Research; nationwide sample of 1,013 consumers, unless otherwise noted; survey results are + 3.1 percentage points at the 95% confidence level. BIG SALE 12 Reasons to Promote Your Holiday Offers in the Fall Nearly 1/3 (29%) of gift-givers are already shopping for holiday presents in October. 2 Women are nearly twice as likely as men to start holiday shopping in October (21% versus 12%). Shoppers with kids at home are more likely to shop before December or year-round than those without (89% versus 77%). 1 out of 4 shoppers with children are starting in October61% of respondents said they expect to spend between $500 – $2,000 on holiday gifts this year. Men will spend over $1,000, which is as much, if not more, than they spent last year. 4 Consumers are 2 x's as likely to spend money on a vacation in the next 6 months as any other major category. Purchase intentions in this category also rose from last year from 63% in 2010 to 68% in 2011. Products and services for the Coupon usage home, including interior (33%) and exterior (22%) home improvement remains a echoed what was found in must-do for 54% Valpak's summer savings report. of gift-givers. 6. 40% of consumers plan on purchasing their holiday gifts online compared to in-store. Topping the wish lists this year with demand high for the latest smart Another 22% plan to make a significant purchase towards a new or used vehicle or significant repair to their existing vehicle. phones, laptops, 3D TVs and tablets, another 22% plan to purchase new electronics. 10 4 of 5 consumers say their holiday shopping habits will go unchanged this year, despite the economy – and some say they may actually spend a bit more this year. Nearly 1/3 of gift-givers (29%) will use deal sites for holiday gifts. Gift-givers say they've used coupons to cut costs on holiday food/catering/groceries (60%), electronics (56%), toys/games (55%) and entertainment (49%). 11 12 VILLE Valpak valpak.com | SOURCE: 2011 Valpak Readership Survey (Wave 2), Research Now. For public facing items: An online survey with Valpak consumers in partnership with Research Now Market Research; nationwide sample of 1,013 consumers, unless otherwise noted; survey results are + 3.1 percentage points at the 95% confidence level. BIG SALE 12 Reasons to Promote Your Holiday Offers in the Fall Nearly 1/3 (29%) of gift-givers are already shopping for holiday presents in October. 2 Women are nearly twice as likely as men to start holiday shopping in October (21% versus 12%). Shoppers with kids at home are more likely to shop before December or year-round than those without (89% versus 77%). 1 out of 4 shoppers with children are starting in October61% of respondents said they expect to spend between $500 – $2,000 on holiday gifts this year. Men will spend over $1,000, which is as much, if not more, than they spent last year. 4 Consumers are 2 x's as likely to spend money on a vacation in the next 6 months as any other major category. Purchase intentions in this category also rose from last year from 63% in 2010 to 68% in 2011. Products and services for the Coupon usage home, including interior (33%) and exterior (22%) home improvement remains a echoed what was found in must-do for 54% Valpak's summer savings report. of gift-givers. 6. 40% of consumers plan on purchasing their holiday gifts online compared to in-store. Topping the wish lists this year with demand high for the latest smart Another 22% plan to make a significant purchase towards a new or used vehicle or significant repair to their existing vehicle. phones, laptops, 3D TVs and tablets, another 22% plan to purchase new electronics. 10 4 of 5 consumers say their holiday shopping habits will go unchanged this year, despite the economy – and some say they may actually spend a bit more this year. Nearly 1/3 of gift-givers (29%) will use deal sites for holiday gifts. Gift-givers say they've used coupons to cut costs on holiday food/catering/groceries (60%), electronics (56%), toys/games (55%) and entertainment (49%). 11 12 VILLE Valpak valpak.com | SOURCE: 2011 Valpak Readership Survey (Wave 2), Research Now. For public facing items: An online survey with Valpak consumers in partnership with Research Now Market Research; nationwide sample of 1,013 consumers, unless otherwise noted; survey results are + 3.1 percentage points at the 95% confidence level. BIG SALE