12 Business Startup Rules By Mark Cuban

MARK CUBAN'S 12 RULES FOR STARTUPS RULE 01 Don't start a company unless it's an obsession and something you love. RULE 02 If you have an exit strategy, it's not an obsession. RULE 03 Hire people who you think will love working there. RULE 04 Sales cure all RULE 05 Know your core competencies and focus on being great at them. RULE 06 Lunch is a chance to get out of the office and talk. RULE 07 No offices. There is nothing private in a startup. RULE 08 As far as technology, go with what you know. RULE 09 Keep the organization flat. RULE 10 Never buy swag. RULE 11 Never hire a PR firm. RULE 12 Make the job fun for employees. ILLUMINATION CONSULTING illuminationconsulting.com