11 Google Tools You Should Be Using To Improve Your Marketing.

11 Google Tools You Should Be Using to Improve Your Marketing g+ Google My Business Want to get yourself some free advertising on Google? All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches. Google+ Business Pages 8+ If you're a local business, setting up and maintain- ing a Google+ Page goes hand in hand with your Google My Business listing (see above). Considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Google Webmaster Tools Want better insight into how healthy your website is in the eyes of Google? Just set up a Google Webmaster Tools account. Google Webmaster Tools will alert you to any red flags that could prevent your site from getting found in search results, and help you analyse your existing search traffic so youcan understand how visitors are currently finding you. Google Analytics How many of your website visitors are brand new versus returning? How long are people spending on your site? Does it have a high bounce rate? All of these important analytical questions can be answered by Google Analytics, Google's free website analytics product. Google Analytics can give yousmarter insight into your website traffic and help you understand how people are finding Google Analytics Google AdWords AdWords is Google's pay-per-click (PPC) product. You create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google whenpeople search for these keywords. The cost your ads depend on the competitiveness of the keyword you're targeting, but you only pay if visitors actually click on your ad. Google AdWords Google AdWords Keyword Planner If you're looking to boost your organic SEO, you'll want to do some keyword research first and foremost. The Google AdWords Keyword Planner, though a tool meant to help you plan your AdWords campaigns, can also help you search for new keyword ideas and suggestions to help you with your organic keyword research as well. Google Keyword Planner Google Trends In addition to the Google AdWords Keyword Planner, Google Trends can be a great tool for helping you make smarter keyword choices. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyse how their popularity varies over time and indifferent regions/languages, and shows related keywords, which can be helpful in getting new keyvword suggestions. Google Trends Google Alerts Google Alerts enables you to monitor the web for mentions of specific keywords or phrases. Once setup, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. For instance, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition Google Alerts Google News Newsjacking, or capitalizing on the popularity of a news story to amplify your sales and marketing success, is a great way to piggyback off the success of a news story that is already getting traction. If you're interested in taking advantage of newsjacking in your marketing content strategy, use Google News to search for and identify news relevant to your industry with good newsjacking potential. Google news Google FeedBurner Want to grow your reach? Then you should be allowing your visitors to subscribe to your website content, particularly your blog, using feeds. By setting up a Google FeedBurner account, your site visitors can subscribe to your content and receive regular updates via their web browsers, RSS readers, or email. YouTube You YouTube has been a Google product since 2006, YouTube's more than and considering the 1 billion users watch hundreds of millions of hours on YouTube and generate billions of views every day, video marketers can't afford to ignore it as a powerful marketing tool. Tube Source: http://blog.hubspot.com website design /blog/tabid/6307/bid/11249/16-Google-Tools-to-Improve-Market- ing-Effectiveness.aspx