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10 WOWing Social Media Statistics

10 WOW SOCIAL MEDIA STATISTICS twitter facebook is grabbing has greatest MORE IMPACT on purchase behavior at new customers. 47% 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This fresher base could prove an advantage to Fastest growing segment in social media Last year, 68% of Americans using social twitter moving forward. networks said that none of those networks had an influence on their buying decisions. This year, only 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior (up from 24% in 2011). Incidentally, Twitter dramatically underperforms in this category at 5%. If you want to drive purchase behavior -> Facebook is the place to start. Now, can Facebook figure out how to 45-54 YEAR OLDS 22% It's not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year-olds, in monetize this? fact 55% of Americans 45-54 now have a profile on a social networking site. The only group that is below average, in terms of expected participation, on social networks, are 55+ Americans, and even 3 out of 10 of them are in the use social networking sites several times people DON'T "check-in" per day social networking game. It really is a "Social Habit." In the past year, 12 million more Americans are using social networking many times daily. ..sorry four-square. 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. This is a drop-off from 2011 where 4% of those surveyed had checked. Foursquare would be best served trying to be the solution that replaces all of our loyalty cards (CVS, Eddie Bauer, Kroger) at the point of purchase rather than con- tinue with a lackluster business model. Users that follow brands on SOCIAL MEDIA 54% INCREASES 106% of facebook users access 76% From 2010 to 2012 the percentage of Americans following any brand on a via social network has increased from 16% to 33%. This is a sharp increase, but also means that 2/3 of Americans using social networks have never followed МОBILE on twitter a brand. So, there is still a tremendous 54% of Facebook members have used amount of room for growth here. the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Part of Facebook IPO woes have been post status updates. This is one of the BIGGEST the result of them, not properly monetiz- ing, the mobile market. behavioral changes of the past two years. facebook In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The over- whelming majority of new Twitter users are active tweeters, driving the overall average to 76%. is the most ADDICTING social network. twitter 23% of Facebook's users check their account 5 or more times DAILY. The mean number of daily look-ins by Facebook users is 4. users 33% more likely to be DEMOCRATS. 40% of Twitter users are Democrats vs. 30% of the U.S. population overall. PRESENTED BY arrae Statistics via Socialnomics.com 10 WOW SOCIAL MEDIA STATISTICS twitter facebook is grabbing has greatest MORE IMPACT on purchase behavior at new customers. 47% 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This fresher base could prove an advantage to Fastest growing segment in social media Last year, 68% of Americans using social twitter moving forward. networks said that none of those networks had an influence on their buying decisions. This year, only 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior (up from 24% in 2011). Incidentally, Twitter dramatically underperforms in this category at 5%. If you want to drive purchase behavior -> Facebook is the place to start. Now, can Facebook figure out how to 45-54 YEAR OLDS 22% It's not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year-olds, in monetize this? fact 55% of Americans 45-54 now have a profile on a social networking site. The only group that is below average, in terms of expected participation, on social networks, are 55+ Americans, and even 3 out of 10 of them are in the use social networking sites several times people DON'T "check-in" per day social networking game. It really is a "Social Habit." In the past year, 12 million more Americans are using social networking many times daily. ..sorry four-square. 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. This is a drop-off from 2011 where 4% of those surveyed had checked. Foursquare would be best served trying to be the solution that replaces all of our loyalty cards (CVS, Eddie Bauer, Kroger) at the point of purchase rather than con- tinue with a lackluster business model. Users that follow brands on SOCIAL MEDIA 54% INCREASES 106% of facebook users access 76% From 2010 to 2012 the percentage of Americans following any brand on a via social network has increased from 16% to 33%. This is a sharp increase, but also means that 2/3 of Americans using social networks have never followed МОBILE on twitter a brand. So, there is still a tremendous 54% of Facebook members have used amount of room for growth here. the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Part of Facebook IPO woes have been post status updates. This is one of the BIGGEST the result of them, not properly monetiz- ing, the mobile market. behavioral changes of the past two years. facebook In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The over- whelming majority of new Twitter users are active tweeters, driving the overall average to 76%. is the most ADDICTING social network. twitter 23% of Facebook's users check their account 5 or more times DAILY. The mean number of daily look-ins by Facebook users is 4. users 33% more likely to be DEMOCRATS. 40% of Twitter users are Democrats vs. 30% of the U.S. population overall. PRESENTED BY arrae Statistics via Socialnomics.com

10 WOWing Social Media Statistics

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An info graphic featuring 10 facts about social media that may WOW you. Featuring stats and work from an unaffiliated source: socialnomics.com

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