10 Ways to Make a Memorable Brand

10WAYS TO MAKE, a memonable lrand 1. MAKE IT MEANINGFUL While aesthetics are a factor in both naming and designing a mark for your brand, one of the most important things to consider is the meaning behind your brand. What makes your company unique? Communicating your unique perspective can make all the difference in making a brand memorable. 2. USE COLORS TO COMMUNICATE While a brand should always be able to stand alone in black and white or color, it is important to consider the way colors can affect a logo. Properties of color can influence mood and memory, and it is important to know what your brand color says about you. 3. SHARE AN IDEA Be bigger than a representation, be an idea that forms in the minds of your Customers. For Example, if you work for a realty company, odds are most of your competition will use a house in their logo. Break the mold and find something different to represent you. Use the traits that are exclusive to your company to build a brand that sets you apart from everyone else. 4. TAKE RISKS Sometimes the best way to make your brand stand out is by being bold, taking risks, and trying something completely new. Just make sure you do market research and know your audience before you jump into the deep end. 5. MAKE IT VERSATILE Make sure your mark will translate well from web, to print, to whatever other mediums you plan to use. Take a cue from Apple or McDonalds, whose iconic marks are recognizable at any size. 6. LESS IS MORE Most of the time, simple marks are more impactful. Gradients and drop shadows might seem like a great idea, but when it comes down to it, a flat mark will translate the best across all mediums. Additional effects can cause problems when you attempt print applications of the branding. 7. MAKE SURE YOUR BRAND IS OWNABLE Check website URLS and trademarks before you commit to something. Nothing hurts more than finding out the brand you poured months of work into building is already owned by someone else. 8. BE CONCISE Make sure you can explain your company and its brand standpoint quickly and effectively. Get to the heart of your brand with a company boilerplate. 9. USE GRAMMAR IN YOUR FAVOR When you're choosing a brand name or writing a tagline, keep the rules of grammar in mind. This is not to say that every brand name should be a real word in the dictionary - but a brand name should be phonetically pleasing. Other tricks, like alliteration and rhyming can help people to remember your brand name. 10. BE CONSISTENT Whatever you decide about your brand, make sure all of your collateral communicates the same message. Business cards, letterheads, social media designs, and web design should all serve to strengthen and build upon your brand. NEED HELP ESTABLISHING AN EFFECTIVE BRANDING SYSTEM? contact us today 603.373.8971 catchfire CREATI VE