This slide share visually represents the 10 fundamental aspects for businesses to keep their feet in the market. Looking for growth? These are the basic rules that will polish your abilities to keep a...
track of trends in the market. However, it is evident that you need to know the people you are dealing with. Normally, business owners resist meeting their consumers in person. Whereas, they forget that interaction is a fruitful source of marketing your brand.
Branding and Marketing is a tactic that needs the foreground of trends. While, the trends identification process demands understanding of your people and their ways of life. Your product must make room in your consumers’ life and that can only become possible if you know your people well.
Most critical and crucial aspect of business branding is to know the difference between Fads and Trends. Fads come and go whereas, trends stay in the market. Once you are there! Go and move forward but keep a track of trends in the market.
Market research is an old phenomenon. Today, people want to talk about latest happenings and futuristic aspects of marketing. Research will guide you about how things used to be but do you really have time for that? Just go to people directly observe what they do and how they do it - If you understand your people - Be sure that you have almost won the game.
One thing that surely businesses should avoid is the act of staying within the market. Realize that your consumers are real people; they travel and explore new products as well as services. There is no point of you staying within the market, Go out! And look for global trends because your real competition lies there.
You wish to identify global trends? The key is to live among your consumers, be one of your own consumers, and go party with them. Trends will become an easy job for you. However, there is one more thing that you missed – Trend is not about your consumer, but understanding consumerism. So identify the clusters that signal towards future directions.
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