10 Tips To Slingshot Your Social Media Marketing

10 TIPS TO SLINGSHOT YOUR SOCIAL MEDIA MARKETING 1 Leverage Your Expertise Industry thought leaders tend to generate more leads from their social platforms. It is therefore vital that you harness your industry expertise when creating content. If you are a veteran in sales, a good idea would be to create a Youtube video discussing the latest trends impacting the field or a post on your company blog detail- ing how technology has changed the sales landscapes. Make sure you provide unique con- tent that's beneficial to your followers. .... ! ,1 1וL 2 Express Yourself Through Visual Content Grabbing the attention of people skimming through their favorite social network feed may not always be an easy task, however, including a few images and videos in your post does an excellent job in breaking through the clutter. Play on the "fight or flight" psychology, attempt to lure your audience into clicking on your exciting and interesting images or videos. BONUS TIP: Instagram and Pinterest are the two most well known visual social media platforms Offer Your Audience Rewards A social media campaign where your fans are excited to see your posts should be your ideal end goal. Offering discounts and giveaways is an great way to get the ball rolling. 4 Avoid Sounding Too "Salesy" Social media users may be open to your marketing message, especially if it includes a few discounts, however, they will not want to be bombarded by constant sales pitches. Try to avoid promoting your product too aggressively, and focus more on providing content that serves to inform and educate your fans on subjects they would be interested in. "BUY OUR PRODUCTS RIGHT NOW!" 5 Don't Be Afraid To “Nudge" Your Audience The best social media platforms are those where fans tend to frequently visit and are always willing to promote your product for you. Whether you wish your social media platform to be used as a community forum for fans to discuss and promote your product or take a desired action. It is always best to tell them exactly what you expect from them. Asking them to share your post, give feedback on something specific within your content or signing up for a discount on your website can increase the success rate of your marketing efforts tremendously. 6 Encourage Staff Participation Advising your staff to 'like' your company Facebook page and share the content with their friends may increase your number of fans; but doesn't directly correlate with gaining leads. Encouraging staff to bond and interact with one another on your business' social media platform should do the trick. Staff commenting on content and giving their personal insights and opinions does a great job in creating awareness on their personal social platforms. 7 Embrace Social Marketing Social media marketing is traditionally an owned form of marketing, where a business has complete control of its content. Owned marketing is basically free and is therefore popular with small businesses. However, running paid advertisements on your current social media platforms is another powerful tool that should not be overlooked. Social advertising allows for targeted advertising; based on specific demographics, interests, social connections and habits. Since millions of people visit Facebook, Twitter and Linkedin on a daily basis, getting noticed on these platforms might mean that you have to use paid advertising on these social networks to enhance your overall social media marketing efforts. The number of people you wish to reach is directly dependant on your budget size; more traffic means a higher spend. AT f eneclickhere WE FAVOR Google Analytics 8 Measure And Grow A vital aspect of your social media campaign is to determine whether is was a success or failure. An analytics tool will help you collect reports, analyze the data and adjust your campaigns based on your findings. t in 9. Know Your Best Times To Post Looking for the best times to post, pin or tweet? Studies by industry experts like Hubspot researched the best and worst times to post content. Post times may vary according to your specific fan base, it's therefore best to pay attention to the actions of these fans and adjust your posting times accordingly. Infographic on post times: http://bit.ly/1Kcez2y You You Tube in f You Tube in f in Tube ఏ 00 t P 1V P Choose The Right Platforms When it comes to social media platforms - less is more, take some time to decide which platforms will best suit your business and limit them to avoid spreading yourself too thin. Make sure you can be active on each platform at least over 2 hours per day, curating content, engaging with your followers as well as engaging with other brands and influencers in your niche. 10 oneclickhere http://oneclickhere.co.za EL