10 Things You Might Not Know About Social Media
10 THINGS YOU MIGHT NOT KNOW ABOUT SOCIAL MEDIA 1 NOT ALL SOCIAL MEDIA ARE THE SAME Each one has a specific audience f 8+ in P BEST DAYS AND TIMES FOR ENGAGEMENT2 After-hours, between 10PM and 11PM ET (best times to post/retweet) Sunday (best day to get retweets) Friday (best day to post on Facebook) SUNDAY f FRIDAY SOCIAL MEDIA CHANNELS ARE ALSO SEARCH ENGINES Facebook: 1.5 billion search queries per day Twitter: 19 billion search queries per month YouTube: 3.7 billion search queries per month POSTS/CONTENT SHOULD REFLECT 4. COMPANY CULTURE ARC COMDANY Share what brand/company is about Content relevant to industry Posts about current industry trends WRITTEN CONTENT IS POWERFUL 58% of marketers claim written content is your content most powerful form of content 1 2 3 4 6 6 7 8 9 0 Visual content (19%), original videos (12%), curated content (10%), original audio content (2%) PHOTO POSTS HAVE MORE INTERACTIONS 87% of Facebook interactions take place on photo posts 75% of Facebook page updates are photos NOT EVERYONE MAY AGREE WITH YOU Users have different opinions Expect negative comments SOCIAL MEDIA ARE GREAT R 8 SOURCES OF IDEAS Get ideas from online community and followers Common consumer problems User feedback MENTIONS COME FROM USERS WITH FEW FOLLOWERS 91% of mentions come from people with less than 500 followers X SEO BUILDING CREDIBILITY REQUIRES TIMEIO Gaining authority and trust doesn't happen overnight Invest time in posting content regularly L5
10 Things You Might Not Know About Social Media
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