10 Steps For E-Mail Marketing- A Traditional Yet Powerful Online Marketing Technique

10 Steps For E-Mail Marketing A Traditional Yet Powerful Online Marketing Technique 1. SELECT AN E-MAIL MARKETING PROVIDER Many companies are providing e-mail marketing as a part of their online marketing service package. But all of them are not experienced. Spend some time, do proper homework and find the most experienced e-mail marketing service provider that won't let you down. 曲 2. STAY UPDATED WITH MOST RELEVANT CONTACTS If you have had a website before, then you must be supplied with the mail addresses of most of your potential customers. Don't simply forward your mails to these addresses. Spend some time and find out are these addresses still working or not? 24/7 Find some other addresses of those who can be your future potential customers. 3. GET PEOPLE TO OPT-IN You should not abruptly e-mail everybody on your contact list. Find the appropriate opt-in recipients and always make it a point to send your mails to these people only. The tips that help you locate the opt-in recipients are: · Place a sign-up newsletter on every relevant page of your website. · Always add a link in your e-mail signature to keep your ecipients posted about one-off emails. · Make it a point to incorporate an opt-in field in your inquiry forms. · You should also include an opt-in link to order a Confirmation or a customer survey. 4. ORGANIZE YOUR CONTACTS SMARTLY This is a task which is most likely to be left out but is also entitled to give negative results if ignored. To achieve higher click-through and response rates always distribute your customer's address in categories. Filter the addresses on the basis of the location, industry or lead source. SEND 5. DETERMINE PURPOSE OF YOUR CAMPAIGN Don't commit a mistake of sending all the types of e-mails related to your company news, updates and promos. Spend a little time, properly figure out the purpose of your campaign and then send the e-mails which supports your purpose and also entice the customer to make a desired action. 6. DON'T OVER DO WITH A DESIGN The market is flooded with a variety of the e-mail templates. Select the least complicated template as being simple is the latest trend. You can keep your e-mail design simple yet effective by: e-SHOP E COMMERCE TEMPLATE · Using more text · Including primary yet compelling call to action words. · Using the design elements that make your customer to focus only on the most important parts of the copy. 7. INVEST IN GREAT COPY If you are able to make a hefty investment, then spend your money or time on great copy of your e-mail message. If you yourself can't make it hire someone who can write precise, lucid and attractive content for your e-mail that captures the attention of everyone who reads it. 8. KEEP YOUR FOCUS ON THE SUBJECT LINE If content plays the king, the subject line is next position up to it. People often judge the quality of your mail by just reading the subject line. Therefore, your subject should be short, informative and strong enough to tempt receiver to open the mail. To create an ideal subject, you should follow certain tips, like: · Avoid using certain words like "free", "call now", "order now" · Always incorporate your brand name. · Subject should never be more than 50 characters. • Make the use of emotions that can target your audience for immediate action. 9. SET UP TRACKING Prior to an action of sending mail, always make it a habit of tracking it. Your ability to track the position of your mail will help you make changes that lead to higher conversion and ROI generation. 10. TEST AND REFINE The last step to follow is to design text and the images that are in proper sync with one another. You should always make it a point that all the elements are placed in proper order and correct flow. CRESTMEDIA INTERNET MARKETIN G www.crestmediamarketing.com Disclaimer: All data & images are based on the best we could find at the time. We expressly disclaim any liability for any omissions of information or errors in fact. 即