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10 rules for offline marketing

CAFE ACCESSORIES BOUTIQUE The 10 Rules for Offline Marketing Outdoor marketing is a psychological advertising that works; there are whole institutes and modules for degree courses that tackle this issue of outdoor marketing. Many of us think that we walk around or drive around towns and cities without really noticing the banners, posters or billboards... but we do. And the next time we the car servicing, we may recall local garage that was offering a great deal... But, some experts say that there are rules that need to be followed when it comes to outdoor marketing methods and equipment. What do you think? SALE STORE Rule 1 Using no more than 7 words Using no more than 7 words You do have to remember that people as they walk, wait for the bus, drive on by or jog on by only have mili-seconds to take in your message. However, the idea is that that your outdoor banners or posters will be there for some time and so, hopefully, as they carry on passing by, your message, logo, colours, brand etc. will become more obvious. Colour Party day MARSA FM VIBE Visual clues can also help but. SOUND OF ELECTRO SATURDAY AFTEOURA EVERY FR FROM 00 LOREMIPSIMMIE Rule 2 %24 Relevant images TPCE Images should do two thing - attract attention but also be relevant to the message of your outdoor advertising. If you are an estate agent, a whopping great big sold sign is great or, if you sell cars, a row of cars, waiting to be claimed by their new owners is also brilliant. Sticking a picture of your dog on it, unless it is relevant, is a wasted opportunity. CAR ŠALE CONTACT YOUR DEALER NEW CARS FROM $500 Rule 3 Appropriate colours colour wheel chart You could have However, it seems that some companies spent thousands of pounds and countless hours poring over the proofs that your design agency sent you regarding your logo, brand, tagline and so on. then instantly forget that this brand exists and use a whole raft of bright, neon colours that have no bearing whatsoever to their brand. Outdoor marketing is just as much about consistency of your brand image, as the advert is in the local paper. Rule 4 One point of contact SUMMER FESTIVAL One point of contact Some outdoor marketing experts suggest that one point of contact only should be included on outdoor posters, banners and the like. Too many contact details can look confusing and give the impression of clutter. With the existence of social media this can make contacting your company easier, so maybe you could squeeze in your website and one social media platform. july 25th 21nd Loren r ply ted. CANDY SHOP wwwaummer festlcom Rule 5 (naff) Graphics E FOPE Clipart is great. But it has had its day. Loading banners and posters for any outdoor marketing campaign littered with starbursts and other aging graphics is a sure fire way of bringing the reputation of your brand to rock bottom. It looks cheap and do-it-yourself. Design has moved on and your customers know this; just look at your competitors. Rule 6 (naff) Fonts We all know that this LOOK bad, R*ght Sale Fonts really bad fonts Just like graphics, there are do's and don'ts when it comes to fonts as well. For example, Times New Roman, Arial etc. are fonts that come with the 'system'. Using these lacks imagination and vision. However, not all businesses have the budget to engage a design company to create a font just for them, but there are hundreds, if not thousands of fonts out there all waiting to be used on your outdoor marketing campaign. Don't settle for 'standard' Special Offer Discount (Rule) Calls to action 7 Now this is a fine line that you are treading here. On one hand, marketing buffs say that the consumer must be told what to do in order to buy or partake in the product or service. On websites, adverts and the like, this may be true. Some marketing experts suggest that on some outdoor marketing posters, banners etc., this may not be necessary. It depends on what you are offering and how you are doing it. If you are offering a '50% off deal for a limited time only' deal, then you may need to include an instruction that tells the consumer SALE Special Offer 50% OFF what to do (is it online only? Or do they need to call in your shop etc.?) In other cases, if you are just making people aware you exist and how great you are, you may not need to but, remember, your campaign needs to evoke and emotional response e.g. "MOT - only £40" 'that's good, mine is due next month'. bingo! Rule 8 Not everyone is your customer Not everyone is your customer And so, you need to make sure that any outdoor marketing campaign is written in the right tone, with the right font, with the right content and the right graphic for the TARGET audience. Keep your focus; don't assume that because your poster is outdoors that it needs to appeal to everyone. Jce oream SWEET FOOD Rule 9. Plagiarism and Mimicking Plagiarism and Mimicking Stand on your own two feet! Don't be tempted to pinch things from national campaigns or jump on a bandwagon as it can have a habit of backfiring. Don't forget you are building YOUR brand, not theirs. Rule 10 Flour the rules... but... MINIMAI SESSIONS Rules are meant to be broken and re-written; if Times New Roman says everything about your font, use it. If your dog is important within your business, use their mug shot on your outdoor poster. If you need to use more than 7 words, do so but make sure your message is highlighted and getting across. MTA PARY ARTISTS INVITED: WE ARE OFEN FROM IOPM | ENTRY S10 DeSscoor: Gltekt www.yoveveecon infopyoionsincon COLOURGRAPHICS D:

10 rules for offline marketing

shared by Jamest8 on Apr 19
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Offline Marketing can be very difficult. Online marketing is growing and becoming ever more powerful. This tends to cause offline marketing tactics to be overlooked in modern day society. However, Off...

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