10 Questions to Ask Yourself Before Moving Online

eCommerce 10 Questions to ask yourself before moving online What's being bought online? What products will we sell? Drugs & Health Aids Electronics Exsisting product portfolic Lower Margins Food, Beer and Wine For more best practise tips and advice call us on Furniture High Volume Sales Music and Videos Moving online isn't a complicated task but it should be treated as a real business plan, which means there are some fundamental questions to consider. 01494 486 301 B2B buyers who would prefer to purchase online 88% Office Supplies Sporting Goods Toys & Gar Other Merchandiser Complimentary products or read our blog at www.prospectsoft.com/blog Nothing is Impossible Non Merchadiser Books & Magazines Clothing Computer Hardware &Software Volume of Sales ProspectSoft TM Ecommerce Bought instore No.1 FOR GROWING BUSINESSES Why would they buy from us? Who will we sell to? How can we manage offsite interaction? A website should not be the only way you interact with your customers. What else could we sell? Price Service Offers Channels Through using analytics tools yoU can see exactly who has been on your site and what they are interested in allowing you to make highly targeted sales calls Support- --- Consumers who receive --Services e-mail marketing spend 83% more when shopping 68% of online shoppers Maintaining customer believe they get the best deals online, this does not mean that you must be the cheapest product but it pays to have a fair pricing strategy. Only 31% of companies feel the need to drop their prices when moving online. 55% of of people shop where they can gain value through online loyalty and rewards programmes. A further 59% check online for the best 65% of B2B companies partner with Amazon to remain competitive. 35% partner with other companies to make themselves more visable. How will Çomplimentary Products relationships online is vital for encouraging repeat custom. they find us? Or us find them? On Site -3rd Party Products Good service will also encourage Word of Mouth references 55% of customers make Social Media is not to be ignored with 57% of consumers wanting access to exclusive vaues through Social Media deals and before they purchase. recommendations based on Customer Exsisting VS. New Customers Service. Use social media tools Optimise SEO strategy Start a newsletter/ Mailing list Update content regularly Companies that blog are likely to recieve 15 times more traffic What technology do we need? It's important to work with your exsisting technology & processes but's also important to Why will they return? What else will they expect from our site? Can we afford not to? Use images Articles with images get 94% Off Site More than 7% of the UK's national income was spent online (worth £100 billion to the UK economy) more views Usability Simplicity DIVE IN Utilise Social Media Get involved with online communities Personalisation Quality Content Write guest blogs Blogs are 63% more likely to influence purchase decisions than magazines Create Sharing content e.g. videos Videos get 267% more links than normal posts Ease of switching supplier Number of Competitors eMail Marketing Loyalty offers On Account Payment Options Complimentary products This is predicted to increase significantly over the next 10 years Links from other sites Dęcreąsed Loyalty Marketing online beněfits Attractive Design A strong initial investment will avoid the need to reinvest at a later point. An integrated site means no need for tedious re-keying of orders which allows room for human error. Speed of purchase Customer special pricing process Requires research Expands target audience Possible new market Adaptable to online environment High Marketing High Marketing Cost Translating existing service online Exsisting contacts for marketing Willingness to change habits Know your products Original Product Portfolio