10 point thought leadership system

thought leadership system 10 1.PURPOSE why do it? to build trust, inspire, educate, help sales, boost brand, grow 2. AUDIENCE who do I want to influence? customers, staff, partners, peers, press, govt., future employers? 3. NEED what do they need? understanding, answers, ideas that inspire, realisations, myths bust, a future to aspire to? POINT personal reputation...? 6. PLATFORMS where to tell it? press, staff meetings, conferences, speaker platforms, social media, a blog, webinars ...? 5. CONTENT what form will it take? commentary, speeches, interviews, articles, social stream, infographics, podcasts, video? A book?! 4. THEMES what's my story? how can I exploit my ideas, knowledge, expertise, experience, stories, innovation? NB: ity not all about me! Although.. 7. PLAN sketch the plan What, How, When, Where, and with Whom? 8. CONNECT align with business engage marketing & HR functions, align plans, sync 9. LEARN... am I ready? ... to be authoritative, visionary, engage with media, inspire staff, drive company communications? 10. EXECUTE make it happen! make time to think, time to talk/ write/ network / for social media, to meet messages press requests Potion Q: Do I need help? This has been an infographic production by Potion Expert - find us at www.potionexpert.com Public Relations & Marketing