10 Must Know Millennial Marketing Myths

1U MILLENNIAL MARKETING MYTHS ΜΥΤΗ TRUTH MYTH #1 Millennials only earn 64% of the average salary MILLENNIALS HAVE THE 64% MOST MONEY TRUTH ΜΥΤΗ #2 82% of Millennials prefer shopping in store over online MILLENNIALS DON'T LIKE SHOPPING ///\\ IN STORES TRUTH ΜΥΤΗ #3 65% access the internet more on desktops than other devices MILLENNIALS DON'T USE DESKTOPS VS. TRUTH ΜΥΤΗ #4 33% value a deal compared to PRICE DOESN'T 27% of non-Millennials MATTER TO MILLENNIALS TRUTH ΜΥΤΗ #5 93% of renting Millennials plan to buy a home MILLENNIALS DON'T WANT TO -93% BUY HOMES TRUTH ΜΥΤΗ #6 Gen X are 8% more likely to make decisions socially MILLENNIALS MAKE MORE SOCIAL DECISIONS THAN OTHERS TRUTH ΜΥΤΗ ΜΥΤΗ #7 More Millennials contribute to MILLENNIALS society than Gen X DON'T CONTRIBUTE TO SOCIETY 80% TRUTH 43% of Millennials create ΜΥΤΗ #8 online content MILLENNIALS ONLY CONSUME ONLINE CONTENT TRUTH ΜΥΤΗ #9 Only 29% desire an employer who recognises achievements MILLENNIALS DESIRE CONSTANT PRAISE FROM EMPLOYERS TRUTH MYTH #10 On average, Millennials hold jobs for longer than Gen X MILLENNIALS CHANGE JOBS 40% QUICKER THAN OTHERS 45%--- % of Millennials & Gen X who hold jobs for 1 year+ Sources http://themillennialindex.com/myths/ http://www.goldmansachs.com/our-thinking/pages/millennials/ https://www.whitehouse.gov/sites/default/files/docs/millennials_report.pdf http://public.dhe.ibm.com/common/ssi/ecm/gb/en/gbl03032usen/GBL03032USEN.PDF? https://accenture.com/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail flexMR %24 D00