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10 Key Elements That Makes A Great Website

10 KEY ELEMENTS OF A HIGH QUALITY WEBSITE WHAT IS HIGH QUALITY CONTENT? Quality content is original, purposeful, and correctly optimized information that people and search engines are driven to read, view, and share. Quality content helps you rank better for search engines and delights your customers. 1 RELEVANCE CONTEXT Google is moving towards analyzing topics and context, not just keywords. The search engine understands the meaning of words and how they are TIP related to each other. Focus on developing content for users, not search engines According to SearchMetrics, Google's algorithm recognizes high quality, relevant content and rewards it with higher rankings. CONTENT LENGTH Top ranking sites have 900+ words of content #1 per page TIP Focus on developing longer content Ideal blog post length from SEO perspective is between 2,000 - 2,450+ words long Sites with more words in the copy Ideal blog post length from reader's occupy higher- ranking positions perspective is 1,600 words long IMAGES & VIDEO +32 px – An image must be at least 32 x 32 px in size to be counted as such Blog posts with images and videos TIP are more engaging for visitors Include an image or a video for each new Web pages with more images rank better (according to SearchMetrics) chapter of your post. Web pages in top rankings have an average of 7 images 4 GRAMMAR & SPELLING Grammar and spelling mistakes make you look bad in the eyes of your customer Flawless copy makes you look professional Google, Yahoo and Bing might penalize you for grammar and spelling mistakes Why would an engine show a page of content with errors higher in the rankings when other pages of error free content exist to serve the searcher? DUANE FORRESTER, Senior Product Manager, Bing TIP 42.5% Always read your copy at least 2 times before you publish it. Hire an of customers are turned off by poor spelling or grammar editor to proofread and edit your post. 5 READABILITY Readability is the ease in which TIP text can be read and understood Use shorter sentences, paragraphs and active verb forms. Remove all Use the Flesch reading ease formula to determine the readability clutter, unnecessary of your text words and limit the use of adverbs/adjectives. High ranking texts are easier to read 6. FORMATTING 79% of users always scan web pages (according to Nielsen) TIP Use H1/H2 tags, number lists and bullet points to break down your content. Keep sentences and paragraphs short. Use bold and italics to highlight important parts. High quality content is easier to read, and suitable for scanning Google can detect page layout and you might get penalized for poor formatting Visitors are less likely to read a post with poor formatting and skimming 7 EXPERTISE +185% By using case studies Neil Patel managed to increase sales by 185% High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. LEAKED GOOGLE QUALITY GUIDELINES The expertise of the author is a critical factor for any content to be considered high quality TIP Focus on writing detailed, well-researched posts. Link to other posts and give examples to support People want to read posts from experts that can dig into a topic and explain it your points. 8 SOCIAL MEDIA SHARES TIP PRODUCTS ABOUT US CONTACT Place your social media sharing icons visible on the page and include call-to-action for people to share. Content that has been extensively tweeted about can cut indexation time by 50%. High quality High quality More social media content tends to websites have social shares correlate media buttons present on the pages be shared more to higher search engine ranking GOOGLE INTERNAL & EXTERNAL LINKS 9/10 sites at position 1 in SERPS have at least one internal self-referencing link. V Pages that rank better generally have a better internal link structure with TIP more links Focus on building a nice internal link architecture. The URL that you link to and the Never link to unrelated anchor text need to be relevant to pages, or you will get your content penalized by Google. V Linking to valuable external resources delights your readers 10 QUALITY OF COMMENTS 16% of all search traffic of Quicksprout comes from comments Spammy unrelated comments might hurt your ranking and make you look bad in the eyes of your Web content with Quality thoughtful comments help you a high number of comments is rank better and perceived as high quality engages your readers with the visitors content QUICKSPROUT REFERENCES forbes.com // onforb.es/1CDX5YI quicksprout.com // bit.ly/1PQLQRJ support.google.com // bit.ly/tyHh8eJ blindfiveyearold.com // bit.ly/1FMtxkM business2community.com // bit.ly/1ydNDTZ forbes.com // onforb.es/11RXENİ forbes.com // onforb.es/trSQSOV moz.com // bit.ly/1yLwcZI searchmetrics.com // bit.ly/1yLtfso brentcarnduff.com // bit.ly/1w1sOeq blog.serpiq.com // bit.ly/12IPFDZ readbelowthefold.com // bit.ly/150mgEo fastcompany.com // bit.ly/1CDxvhu searchengineland.com // selnd.com/lydPNmz medium.com // bit.ly/tCakkI blog.sumall.com // bit.ly/1zgHlut youtube.com // bit.ly/1rSRO0Q quicksprout.com // bit.ly/1FLewh9 shoutmeloud.com // bit.ly/1vlVuqp quicksprout.com // bit.ly/1yHmFSy uxmyths.com // bit.ly/1vMt7q7 quicksprout.com // bit.ly/1yibq3K

10 Key Elements That Makes A Great Website

shared by arpingajjar on Dec 25
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Have you ever wondered what makes a great website? Most likely, you already found some information out there that tells you that to be a great website, you need quality content. You need things like v...

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