10 Insights on Crowdfunders

10 INSIGHTS ON CROWDFUNDERS CROWDFUNDER DEMOGRAPHICS GENDER: AGE: 64% ARE MEN AVERAGE OF 30 YEARS OLD <18 15% 18-24 18.5% 25-34 28% 35-44 19% 45-54 12.5% 55+ MALE 64% FEMALE 36% 7.5% MONEY: EDUCATION: OVER 50% HAVE A THEY TYPICALLY EARN LESS THAN $50K A YEAR COLLEGE EDUCATION I $0-$50K 31% 8.5% NO COLLEGE $50-$100K 11.5% $100-$150K 50.5% 53% $150+ COLLEGE GRAD 26.3% 18.5% GRAD SCHOOL CROWDFUNDERS ARE MOST LIKELY TO: BACK A PROJECT TO SUPPORT THE CREATOR BACK AN AVERAGE OF CONTRIBUTE 65.5% AN AVERAGE OF 3 FUND TO $174.5 STRANGERS PROJECTS CROWDFUNDERS ON KICKSTARTER CANADA UNITED KINGDOM NETHERLANDS $ 27.7M 2 170,017 $ 39. 1M 2 261,771 $ 5.9M 2 28,963 SWEDEN $ 4M 2 23, 177 GERMANY $ 12.9M 2 63,064 JAPAN $ 6.6M 2 23,749 UNITED STATES $ 335.5M 2 2,209,258 FRANCE $ 7.5M 2 41.509 BRAZIL $ 2.5M 2 14,851 AUSTRALIA $ 19.8M 2 98,7 14 $ TOTAL AMOUNT OF FUNDING (TO THE CLOSEST 100,000) 2 NUMBER OF CROWDFUNDERS KICKSTARTER IN 2014 2$ 22,000 PROJECTS 3.3 MILLION 2 BILLION DOLLARS BACKED PEOPLE CROWDFUNDING PROJECT TYPES PROJECTS BACKED BY KICKSTARTER CROWDFUNDERS IN 2014 10 15 20 TECHNOLOGY THEATRE FILM & VIDEO DANCE JOURNALISM PUBLISHING FASHION COMICS PHOTOGRAPHY CRAFTS GAMES ART DESIGN FOOD MUSIC PROJECT TYPES BACKED BY GENDER FEMALE MALE FOOD 58% ART DANCE 65.7% FASHION 58.2% THEATRE 56.5% 54.9% GAMES 83.9% DESIGN 61.1% HI-ТЕCH COMICS MUSIC 76.9% 66.6% 52.8% TOP 3 REASONS TO INVEST IN CROWDFUNDING REWARDS PRODUCTS BEING A COMMUNITY AND SUPPORTING SUPPORT THE IDEA OR OR SERVICES OTHER PEOPLE THE CAUSE ChoiceLoans Specialists in Alternative Finance SOURCES: http://thecrowdfundingcentre.com/downloads/TheCrowdDataCen- ter.com_-_Mapping_The_Crowdfunding_Nation_Q2.pdf https://www.kickstarter.com/year/2014?ref=footer#stats-3 http://artofthekickstart.com/crowdfunding-demographics-unders- tand-kickstarter-and-indiegogo-backers/ http://artofthekickstart.com/crowdfunding-demographics-unders- tand-kickstarter-and-indiegogo-backers/ http://www.juliehui.org/wp-content/uploads/2013/04/CSCW_Crowdfunding_Final.pdf http://poseidon01.ssrn.com php?ID=7000810220920721131231130740800980890100760640200400131040950901230900811 n/delivery- 26112103025026057038062020002124109068089120117126127006010088060018027090000022 064081069072040022094 108024096119031021082116080106116022098027 10500710002207510 4065086103114&EXT=pdf&TYPE=2 http://www.flaticon.com/