10 benefits of a social media campaign

10 Benefits of Social Media Marketing Brand Building #1 Social media is invaluable as a brand building tool. You get to set the terms of how your customers perceive you, and you can buíld up your company's benefits and values. f Authority #2 Social media can be essential for allowing you to establish authority in your field, especiallý if you are working in a service based business. Social media ultimately helps to build customer loyalty. Community #3 Social media is a vital tool for creating community & allowing you and your followers to gain more understanding of each other. g+ Instead of targeted market research, you can use social media to establish a genuine dialogue with your cūstomers. #4 Influence As your following and dialogue grows, this will hopefully lead towards a sňowball effect as you continue to attract more customers, opportunities and, hopefully, new opportunities for partnership. Instagram Boferg Edceoo GooglePl in You Tube Pherest 7 dreamet YouTube #5 in The Promise of Instant Feedback Social media gives you instant access to positive & negative feedback, and valuable insight into the customer's perspective. #6 Repeat Exposure Repeat exposure with your network is an obvious benefit of any social media campaign, and this can have the added benefit of shortening your sales cycle. #7 Improve market intelligence Social media can be a great way of getting ahead of competitors, and will enhance your ability to make truly strategic buśsiness decisions. Increased traffic can, in turn, create further conversions into business opportunities. #8 Website Traffic Social media can be a leading website traffic generator. When you share posts, videos or any kind of onlíne content, you can help create a call to action, Increased traffic can, in turn, create further conversions into business opportunities. #9 It's Low Cost Social media is one of the more low cost sources of revenue for your business, with Facebook and Twitter ads being a lucrative source of income. Social media can also be completely free, and therefore the returns it can generate through website traffic and potential sales mean it is a low- cost addition to any marketing budget. #10 It's not going anywhere Social media is now a fact of the media and marketing landscape and any business strategy which ignores it is operating at a dišadvantage. It's also worth remembering that social media is a serioušly long-term investment, and will require patience and persistence if it is to pay off as a strategy. Source: http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why- your-strategy-may-be-working-better-than-you-think/ http://blog.hootsuite.com/social-media-for-business/ Twote