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The Blogconomy

The BLOGCONOMY Blogging Statistics The leading blogging site in the US is Blogger, which has over 6.7 46 MILLION х2 MILLION unique visitors each month million people blog on blogging sites and 12 23% 77% 53.3% of internet users read blogs of bloggers are 21 to 35-year-olds of internet time is million people blog via spent on blogs and social networks social networks THE MAJORITY OF BLOGGERS ARE WOMEN Why Blogging is Good for Your Business Interesting content is one of the top 3 reasons people follow brands on social media Small businesses with blogs 81% of US consumers trust advice generate 126% more leads and information from blogs 26+ +97% +67% -434% -97% Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Websites with blogs have 434% more indexed pages Websites with blogs have 97% more indexed links 61% 37% of US consumers have made a purchase based on a blog post of marketers believe blogs are the most important type of content marketing 90% 60% 82% 70% of consumers find of consumers enjoy reading relevant content from brands of consumers learn about a company through articles rather than ads of consumers feel a company's positivity after reading the site customer content useful The Five Types of Bloggers THE PART-TIME P THE HOBBYIST THE FOLL-TIMEA Uses blogging to supplement income Blogs for fun and doesn't earn an income Blogs as a full-time job Mostly blogs personal musings THE CORPORATE THE ENTREPRENEUR 60% spend less than three hours a week blogging Reasons for blogging MS. BOSS SHARE 70% 76% EXPERTISE Blogs as part of their full-time job or full time for an organization Blogs for a company they own GAIN PROFESSIONAL 61% 70% RECOGNITION Makes up 8% of blogs Makes up 13% of blogs ATTRACT 52% 68% NEW CLIENTS The Evolution of Blogging 1997 2001 COINED Niche blogs such as Mashable and TechCrunch The term "blog" was coined in 1997, when John Barger called his site a "weblog" THE WORD brought blogging to the mainstream in the 21st century "WEBLOG" Daily Report NOW in NEWS SHARE Today, news blogs rival mainstream media Social media has made blogging more interactional How much do bloggers earn? 14% OF BLOGGERS EARN A SALARY THROUGH BLOGGING $24,086 $33,577 s1,000/YR Half of bloggers paid per post earn less than $25 on average and less than $1,000 per year Average annual earnings Average annual earnings for corporate bloggers MOST COMMON WAYS TO GENERATE REVENUE LIFE DISPLAY AFFILIATE SEARCH ADS MARKETING LINKS ADS Ways to Earn Money Through Blogging ADVERTISING BANNERS CPM O trusted website.com ADVERTISING BUY ME! Advertisers pay for a banner to be displayed Advertisers pay for each time an advertisement is seen CLICK ME! AFFILIATE SALES NO, ME! PAY PER CLICK A portion of sales of recommended items goes to the blogger Advertisers pay for each click on their advertisement The Top 10 Highest Earning Blogs THE HUFFINGTON POST MASHABLE THE HUFFINGTON POST WHO WILL RUN THE FED? WALL STREET VS. MAIN STREET Вишпе» Monthly earnings Ouner Monthly earnings Arianna Huffington $2,330,000 Pete Cashmore $560,000 PEREZ HILTON TECHCRUNCH 3 PEREZHILTON A vide Reteh howe cherge your carbetery uainge TOP STORY ke DPT Startup Battletield The NSAS Massive Utah Data Center Wort Store Anything Close To Yottabytes Of Data TRENDING STORIES Ouner Monthly earnings Buner Monthly earnings Maria Lavandeira $450,000 Michael Arrington $400,000 SMASHING MAGAZINE TIMOTHY SYKES 6. Great Products Forus On A Motif TIMOTHYSYKES I Turned $12.415 Into $3.100.000 Trading Penny Stocks dt gt tign Apply To Work With Me Buner Monthly earnings Buner Monthly earnings Vitaly Friedman $190,000 Timothy Sykes $150,000 GOTHAMIST TUTS PLUS Advanced Motion Graphics jouery UI 201: Beyond the Basics Ouner Monthly earnings Buner Monthly earnings Jake Dobkin $110,000 Collis Taeed $110,000 CAR ADVICE VENTURE BEAT VB 10 CAR SEARO IPAD MAG Bиnes Monthly earnings Buner Monthly earnings Alborz Fallah $70,000 Matt Marshall $62,000 Tips and Tricks bussin3ss.com Choose the Use affiliate Use a cheap and reliable web hosting Get a good domain advertising that is right for your blog programs to sell others' products name solution Use SEO techniques Use your blog to deepen existing customer relations Market your services Write quality content to attract visitors to to readers your blog Sources Ignite spot smallbusiness.yahoo.com/advisor/top-blogging-statistics-45-reasons-blog-180101993.html www.ragan.com/Main/Articles/24_stats_about_the_importance_of_content_marketing_46163.aspx www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/ www.magnetsocialmedia.com/1/post/2013/02/15-blogger-statistics-2013.html www.nielsen.com/us/en/newswire/2 www.incomediary.com/top-earning-blogs technorati.com/social-media/article/state-of-the-blogosphere-2011-introduction/ technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/page-2/#monetization www.incomediary.com/top-earning-blogs basicblogtips.com/evolution-of-blogging.html blogsuccessjournal.com/make-money-online/make-money-online-using-your-blog/ www.microsoftbusinesshub.com/news_and_updates/make_money_from_your_blog www.tipsandtricks-hq.com/how-do-i-start-a-blog-and-make-money-online-483 Outsourced Accounting zz-in-the-blogosphere-millions-more-bloggers-and-blog-readers.html PROFESSIONAL

The Blogconomy

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