$1 Billion NCAA Bracket Greatest Online Marketing Campaign Ever?

$1 Billion NCAA Bracket Greatest Online Marketing Campaign Ever? ESTIMATED COSTSTO CREATECAMPAIGN 1000000 2000000 Insurance (40%) I 20 $100k Prizes (40%) I Charitable Contribution (20%) $5 Million Estimated Cost Insurance: $2 Million: approximate cost to insure the $1 billion payout. 20 $100k prizes: In addition to the $1 Billion price for a perfect bracket, prizes of $100,000 each will be awarded to the 20 brackets that come the closest to being perfect. Charitable Contribution: $1 Million is being donated by Quicken Loans to inner-city Detroit and Cleveland non-profit organizations. REVENUE OPPORTUNITY $132 9,000,000 Entrants: Estimated number of entrants into $1 Billion NCAA Bracket Challenge. Quizzle Pro: $11/ month for 12 months. Assuming a consumers stays on the Pro plan for 12 months. $1,000 $50 Mortgage Loans: Estimating an average revenue to lender of $1,000 per funded loan. Fathead: Estimating an average spend in each Fathead conversion of $50 per. PROJECTEDREVENUE 90 70 60 50 40 30 .1% 25% .5% 1% Conversion % IMortgage I Quizzle Pro Projected Revenue (In $Millions) Fathead FINAL RESULTS MORTGAGE QUIZZLEPRO FATHEAD TOTAL COST $9M $3M $2M $5M I am going to assume a 1/10 of 1 percent conversion for the mortgage offer. For Quizzle Pro conversions I believe 1/4 of 1 percent is a good conservative number to use. Who doesn't like Fatheads? Lets stay conservative and say 1/2 of 1 Percent of entrants buy a fathead Estimated Total Cost: Insurance, Prizes and Donations Estimated Profit for NCAA $1 Billion Challange $9,000,000 Yes, I can guarantee that this is not how the real numbers will play out. It could take years before anyone truly knows if this was a good bet or nót. However, what is certain is that the amount of action this 1 contest will generate could make this one of the most successful online marketing campaigns ever. Sources: http://money.cnn.com/2014/01/21/news/companies/buffett-ncaa-bracketlindex.html?iid=EL http://www.mba.org/NewsandMedia/PressCenter/86461.htm http://www.quizzle.com/blog/2014/01/quizzle-introduces-deeper-credit-analysis-help-equifax/ Visit us at www.ezads123.com