Xerox just launched an exciting new visual tool at the print industry’s biggest international tradeshow, drupa. To help track the major trends being discussed at the show, Xerox created a visualizer, a real-time rendering that uses Twitter data to capture the pulse of the trends at the show. Featuring a word cloud of vendor-agnostic trending words shared through tweets using the show’s hashtag (#drupa), the visualizer is available for viewing onsite in the booth as well as on the web – expanding the drupa experience to people who might not have been able to attend this year.